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Search Engines

04/25/2019   Search Engine Land News
Say goodbye to standard text ads by the end of the year.

Please visit Search Engine Land for the full article.
04/25/2019   SearchEngineWatch

DuckDuckGo could be your new default search engine if you want to focus on privacy and security. What it’s like using it nowadays?

The post What’s it like using DuckDuckGo in 2019? appeared first on Search Engine Watch.

04/25/2019   Search Engine Land News
Yet ‘position zero’ doesn’t always win says survey, which reveals relatively discerning users.

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04/25/2019   Search Engine Land News
Here’s a bid modifier script for in-market and remarketing audiences, device and location targeting.

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04/25/2019   Search Engine Land News


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04/25/2019   Search Engine Land News
Optimize shopping campaigns with n-grams.

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04/24/2019   SearchEngineWatch

We reviewed the best practices of ecommerce leaders and success stories of smaller merchants. Three life hacks to make product pages convert more visitors.

The post Three ideas to create a high-converting product page appeared first on Search Engine Watch.

04/24/2019   Search Engine Land News
Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization.

Please visit Search Engine Land for the full article.
04/24/2019   Search Engine Land News
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.

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04/24/2019   Search Engine Land News
The data come from Kenshoo’s Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.

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04/24/2019   Search Engine Land News
Redesign includes the search box and refinements, thumbnails and pagination

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04/23/2019   Search Engine Land News
Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST. 

Please visit Search Engine Land for the full article.
04/23/2019   SearchEngineWatch

How to create unique articles that encompass major on-page SEO elements, and touch the reader? A streamlined process, key benefits, and screenshots listed.

The post SEO writing guide: From keyword to content brief appeared first on Search Engine Watch.

04/23/2019   Search Engine Land News
Google appears to be trying to prevent a formal local search antitrust complaint. 

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04/23/2019   Search Engine Land News
One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.

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04/23/2019   Search Engine Land News
It might be time for you to focus a bit more on image SEO.

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04/23/2019   Search Engine Land News
Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.

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04/23/2019   Search Engine Land News
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.

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04/22/2019   Search Engine Land News
There’s a multi-faceted revenue model starting to emerge.

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04/22/2019   SearchEngineWatch

YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential.

The post Top advanced YouTube SEO tips to boost your video performance appeared first on Search Engine Watch.

04/22/2019   Search Engine Land News
Mobile app ratings will also soon be among the signals Google uses in automated bidding.

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04/22/2019   Search Engine Land News
Now is your chance to save big on advanced, actionable SEO and SEM tactics. Don’t miss out!

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04/19/2019   Search Engine Land News
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year’s survey from Microsoft.

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04/19/2019   SearchEngineWatch

In part three, we will learn how to automatically group pages using machine learning to recover SEO site traffic using Python.

The post Using Python to recover SEO site traffic (Part three) appeared first on Search Engine Watch.

04/19/2019   Search Engine Land News
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?

Please visit Search Engine Land for the full article.
04/18/2019   SearchEngineWatch

A new analysis of 73,000 business listings found that 96% of all business locations fail to list their business information correctly.

The post Study: How ready are businesses for voice search? appeared first on Search Engine Watch.

04/17/2019   SEO Book
04/17/2019   SearchEngineWatch

I've analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of their expectations.

The post Three fundamental factors in the production of link-building content appeared first on Search Engine Watch.

04/16/2019   SearchEngineWatch

One billion people use Instagram every month and 500 million use the platform every day. This list covers lots of tools from filters to analytics.

The post Top 19 Instagram marketing tools to use for success appeared first on Search Engine Watch.

04/16/2019   SearchEngineWatch

70% of consumers have used a click to call button, and a recent study found that calls convert at ten times the rate of clicks.

The post How to optimize paid search ads for phone calls appeared first on Search Engine Watch.

04/15/2019   SearchEngineWatch

Detailed guide to conducting a branded search audit, identifying areas of concern, and making improvements. Lots of examples included.

The post How to conduct a branded search audit appeared first on Search Engine Watch.

04/09/2019   SEO Book
04/07/2019   SEO Book

Brian McCullough, who runs Internet History Podcast, also wrote a book named How The Internet Happened: From Netscape to the iPhone which did a fantastic job of capturing the ethos of the early web and telling the backstory of so many people & projects behind it's evolution.

I think the quote which best the magic of the early web is

Jim Clark came from the world of machines and hardware, where development schedules were measured in years—even decades—and where “doing a startup” meant factories, manufacturing, inventory, shipping schedules and the like. But the Mosaic team had stumbled upon something simpler. They had discovered that you could dream up a product, code it, release it to the ether and change the world overnight. Thanks to the Internet, users could download your product, give you feedback on it, and you could release an update, all in the same day. In the web world, development schedules could be measured in weeks.

The part I bolded in the above quote from the book really captures the magic of the Internet & what pulled so many people toward the early web.

The current web - dominated by never-ending feeds & a variety of closed silos - is a big shift from the early days of web comics & other underground cool stuff people created & shared because they thought it was neat.

Many established players missed the actual direction of the web by trying to create something more akin to the web of today before the infrastructure could support it. Many of the "big things" driving web adoption relied heavily on chance luck - combined with a lot of hard work & a willingness to be responsive to feedback & data.

  • Even when Marc Andreessen moved to the valley he thought he was late and he had "missed the whole thing," but he saw the relentless growth of the web & decided making another web browser was the play that made sense at the time.
  • Tim Berners-Lee was dismayed when Andreessen's web browser enabled embedded image support in web documents.
  • Early Amazon review features were originally for editorial content from Amazon itself. Bezos originally wanted to launch a broad-based Amazon like it is today, but realized it would be too capital intensive & focused on books off the start so he could sell a known commodity with a long tail. Amazon was initially built off leveraging 2 book distributors ( Ingram and Baker & Taylor) & R. R. Bowker's Books In Print catalog. They also did clever hacks to meet minimum order requirements like ordering out of stock books as part of their order, so they could only order what customers had purchased.
  • eBay began as an /aw/ subfolder on the eBay domain name which was hosted on a residential internet connection. Pierre Omidyar coded the auction service over labor day weekend in 1995. The domain had other sections focused on topics like ebola. It was switched from AuctionWeb to a stand alone site only after the ISP started charging for a business line. It had no formal Paypal integration or anything like that, rather when listings started to charge a commission, merchants would mail physical checks in to pay for the platform share of their sales. Beanie Babies also helped skyrocket platform usage.
  • The reason AOL carpet bombed the United States with CDs - at their peak half of all CDs produced were AOL CDs - was their initial response rate was around 10%, a crazy number for untargeted direct mail.
  • Priceline was lucky to have survived the bubble as their idea was to spread broadly across other categories beyond travel & they were losing about $30 per airline ticket sold.
  • The broader web bubble left behind valuable infrastructure like unused fiber to fuel continued growth long after the bubble popped. The dot com bubble was possible in part because there was a secular bull market in bonds stemming back to the early 1980s & falling debt service payments increased financial leverage and company valuations.
  • TED members hissed at Bill Gross when he unveiled GoTo.com, which ranked "search" results based on advertiser bids.
  • Excite turned down offering the Google founders $1.6 million for the PageRank technology in part because Larry Page insisted to Excite CEO George Bell ‘If we come to work for Excite, you need to rip out all the Excite technology and replace it with [our] search.’ And, ultimately, that’s—in my recollection—where the deal fell apart.”
  • Steve Jobs initially disliked the multi-touch technology that mobile would rely on, one of the early iPhone prototypes had the iPod clickwheel, and Apple was against offering an app store in any form. Steve Jobs so loathed his interactions with the record labels that he did not want to build a phone & first licensed iTunes to Motorola, where they made the horrible ROKR phone. He only ended up building a phone after Cingular / AT&T begged him to.
  • Wikipedia was originally launched as a back up feeder site that was to feed into Nupedia.
  • Even after Facebook had strong traction, Marc Zuckerberg kept working on other projects like a file sharing service. Facebook's news feed was publicly hated based on the complaints, but it almost instantly led to a doubling of usage of the site so they never dumped it. After spreading from college to college Facebook struggled to expand ad other businesses & opening registration up to all was a hail mary move to see if it would rekindle growth instead of selling to Yahoo! for a billion dollars.

The book offers a lot of color to many important web related companies.

And many companies which were only briefly mentioned also ran into the same sort of lucky breaks the above companies did. Paypal was heavily reliant on eBay for initial distribution, but even that was something they initially tried to block until it became so obvious they stopped fighting it:

“At some point I sort of quit trying to stop the EBay users and mostly focused on figuring out how to not lose money,” Levchin recalls. ... In the late 2000s, almost a decade after it first went public, PayPal was drifting toward obsolescence and consistently alienating the small businesses that paid it to handle their online checkout. Much of the company’s code was being written offshore to cut costs, and the best programmers and designers had fled the company. ... PayPal’s conversion rate is lights-out: Eighty-nine percent of the time a customer gets to its checkout page, he makes the purchase. For other online credit and debit card transactions, that number sits at about 50 percent.

Here is a podcast interview of Brian McCullough by Chris Dixon.

How The Internet Happened: From Netscape to the iPhone is a great book well worth a read for anyone interested in the web.

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