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Search Engines

07/03/2020   SearchEngineWatch

PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics. Discover how it reinvents user experience and presents opportunities for content creators.

The post Interview with Lior Davidovitch, the founder of PUBLC appeared first on Search Engine Watch.

07/03/2020   SearchEngineWatch

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.

The post How A/B and multivariate testing can skyrocket your social media conversions appeared first on Search Engine Watch.

07/03/2020   Search Engine Land News
Google only uses spam reports to improve its spam prevention algorithms.

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07/02/2020   SearchEngineWatch

Credly's VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.

The post The three most critical marketing metrics to measure right now appeared first on Search Engine Watch.

07/02/2020   Search Engine Land News
What you need to know about how Facebook’s handling of California user data might affect your business.

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07/02/2020   Search Engine Land News
The ads can’t be removed or influenced by the business owner.

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07/02/2020   Search Engine Land News
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.

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07/01/2020   Search Engine Land News
Make sure to double check those abandoned cart metrics; they may be inflated.

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07/01/2020   Search Engine Land News
Unprepared for CCPA? Here is what you need to know and do — now.

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07/01/2020   Search Engine Land News
Claiming the advertiser boycott as a success or failure won’t likely be clear cut.

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07/01/2020   SearchEngineWatch

By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales.

The post How to build your brand authority through content marketing appeared first on Search Engine Watch.

07/01/2020   Search Engine Land News
BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.

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07/01/2020   Search Engine Land News
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.

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07/01/2020   Search Engine Land News
Create linkable assets and identify relevant opportunities to reach a wider audience.

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06/30/2020   SearchEngineWatch

Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more.

The post Google advanced search: Six powerful tips for better SEO appeared first on Search Engine Watch.

06/30/2020   Search Engine Land News
Compared with past growth, 2020 survey data show flat-to-declining usage.

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06/30/2020   Search Engine Land News
What do all DAMs do, and what are the points of differentiation between them?

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06/30/2020   Search Engine Land News
The “Sponsored” label will be retired on desktop results, too.

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06/30/2020   Search Engine Land News
These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them.

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06/30/2020   Search Engine Land News
Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.

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06/30/2020   Search Engine Land News
You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings.

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06/30/2020   SearchEngineWatch

Troubling times like the COVID-19 outbreak have made businesses struggle to maintain an active social media presence. Strategies to maintain social media activity.

The post Four strategies to maintain your social media activity during a crisis appeared first on Search Engine Watch.

06/30/2020   Search Engine Land News
How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices.

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06/30/2020   Search Engine Land News
SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit.

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06/29/2020   Search Engine Land News
Cautious consumers want more information about COVID-19 precautions.

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06/29/2020   Search Engine Land News
Alternative media plan considerations for businesses participating in #StopHateForProfit.

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06/25/2020   SearchEngineWatch

Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more!

The post Guide: How to use podcasting in your content marketing campaign appeared first on Search Engine Watch.

06/24/2020   SearchEngineWatch

Know what average order value (AOV) is through a simple formula. Tips to increase the AOV of your own ecommerce store and eventually earn more revenue.

The post Nine tips to increase the average order value (AOV) of your ecommerce store appeared first on Search Engine Watch.

06/24/2020   SearchEngineWatch

Social media plays a vital role in any business growth. Whether it's a B2B business or a B2C, know how to plan an effective social media strategy.

The post How to plan your social media strategy for any business appeared first on Search Engine Watch.

06/23/2020   SearchEngineWatch

Evelyn Johnson discusses how businesses need to stay sensitive to peoples' sentiments as they try to drive their ecommerce marketing campaigns home.

The post Ecommerce marketing this Independence Day will be tricky: Four must dos appeared first on Search Engine Watch.