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Search Engines

03/05/2021   SearchEngineWatch

Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs

The post Why progressive web apps (PWAs) are poised to dominate moving forward appeared first on Search Engine Watch.

03/05/2021   Search Engine Land News
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.

Please visit Search Engine Land for the full article.
03/04/2021   Search Engine Land News
Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design.

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03/04/2021   Search Engine Land News
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes.

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03/04/2021   Search Engine Land News
Plus, how to get your speaking pitches noticed

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03/04/2021   Search Engine Land News
You can now see device and platform breakdown in your Google My Business performance reports.

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03/03/2021   SearchEngineWatch

Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021

The post 2021 Will be the year brands make winning experiences out of remote interactions appeared first on Search Engine Watch.

03/03/2021   Search Engine Land News
Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks

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03/03/2021   Search Engine Land News
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.

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03/03/2021   Search Engine Land News
Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax

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03/02/2021   Search Engine Land News
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.

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03/02/2021   Search Engine Land News
Plus, we’re introducing research Tuesdays

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03/02/2021   Search Engine Land News
But the company says changes in access to third-party data and cookies could really disrupt its business.

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03/01/2021   Search Engine Land News
If you’re interested in speaking at SMX Advanced but haven’t pitched a session yet, now’s the time.

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03/01/2021   Search Engine Land News
In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief will be helping marketers learn about Google Ads’ products and policies.

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03/01/2021   SearchEngineWatch

Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.

The post How to best utilize the networks within Google AdWords appeared first on Search Engine Watch.

03/01/2021   Search Engine Land News
Join us online at SMX Create, April 13, to learn how amazing content can drive awareness, traffic, conversions, and sales.

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03/01/2021   Search Engine Land News
Plus, pitch to speak at SMX

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03/01/2021   Search Engine Land News
We also spoke about ego ranking, how to help your clients write content and much more.

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02/26/2021   Search Engine Land News
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.

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02/26/2021   Search Engine Land News
How the visual discovery platform is rethinking stories and influencers

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02/26/2021   SearchEngineWatch

Brado’s CTO, A.J. Ghergich uncovers the highlights from an extensive Featured Snippets Study to bring optimization insights for site owners trying to leverage featured snippet opportunities.

The post Data-backed insights on featured snippet optimization appeared first on Search Engine Watch.

02/26/2021   SearchEngineWatch

In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are 3 of them to incorporate.

The post Three critical PPC trends to watch for in 2021 appeared first on Search Engine Watch.

02/26/2021   Search Engine Land News
Wouldn’t it be cool if Google told us when specific ranking factors were no longer being used?

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02/25/2021   SearchEngineWatch

Merkle Inc.'s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance

The post SEO in 2021: What your organization’s executives and senior leaders must know appeared first on Search Engine Watch.

02/25/2021   Search Engine Land News
Plus, hop on Twitter trends

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02/24/2021   SearchEngineWatch

Celebrating 10 years of Google's web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging for change. 

The post The Panda anniversary and what we desperately must remember about search appeared first on Search Engine Watch.

02/23/2021   SearchEngineWatch

The role of viewer fragmentation, the deprecation of third-party cookies, consumer privacy, and walled gardens in future measurement solutions.

The post Cross-channel and cookieless: How measurement will evolve in 2021 appeared first on Search Engine Watch.

02/22/2021   SearchEngineWatch

AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.

The post How marketers can start using AI for stronger results appeared first on Search Engine Watch.

02/19/2021   SearchEngineWatch

Chief Executive of Go Up Ltd, Edward Coram-James shares his advice on overcoming some of Shopify’s most commonly cited SEO problems.

The post Four common SEO problems with Shopify and how to fix them appeared first on Search Engine Watch.