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03/12/2024   SearchEngineWatch

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]

The post Nutrimuscle: Scaling spend and growing ROAS through better measurement appeared first on Search Engine Watch.

02/19/2024   SearchEngineWatch

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment […]

The post Fospha’s Insights to Unlock eCommerce Growth in 2024 appeared first on Search Engine Watch.

02/16/2024   SearchEngineWatch

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]

The post Snap Selects Fospha as Measurement Partner for Retail eCommerce appeared first on Search Engine Watch.