Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile for a business visit its store within a day. Yet businesses continue to miss the opportunities that local SEO provides. If this is you, here's how to get started with local SEO.
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible.
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here's how you can ramp up your multi-channel strategy in 2018 to meet that demand.
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google's "Speed Update", and what does it mean for mobile SEO?
Whether you're a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel, and you risk ruining the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will generate the most conversions.
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers' posts. Deprived of referral traffic from Facebook, will publishers be turning en masse back to SEO to restore their fortunes?
Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for 2018 should be a priority for every business and digital marketer.
Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. Here's how you can keep up the momentum on your marketing efforts in 2018.
A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. We’ve created a checklist to help you review your social media marketing and keep on top of the latest trends.