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Search Engines

01/18/2019   Search Engine Land News
Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.

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01/18/2019   Search Engine Land News
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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01/18/2019   Search Engine Land News
98% of your competition is brand bidding.

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01/18/2019   SearchEngineWatch

Key local search trends and tips based on data from more than 300,000 customer business locations active from Jan 1, 2017 to Dec 31, 2018.

The post Data: Local search trends from 2017-2018 appeared first on Search Engine Watch.

01/18/2019   Search Engine Land News
We’re heading toward a voice-first world for publishers, retailers and brands.

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01/18/2019   Search Engine Land News
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.

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01/17/2019   Search Engine Land News
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.
01/17/2019   Search Engine Land News
Get reacquainted with best practices for getting your content in Google News.

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01/17/2019   SearchEngineWatch

Looking for some tips on Google Search Console for small businesses? The latest update brought three new features that can help you out.

The post Google Search Console for small businesses [Video] appeared first on Search Engine Watch.

01/17/2019   Search Engine Land News
25+ sessions, 40 search marketing experts, thoughtful networking, and more!

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01/17/2019   Search Engine Land News
What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.

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01/17/2019   Search Engine Land News
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.

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01/17/2019   Search Engine Land News
Columnist Frederick Vallaeys shares a new Google Ads script that will reveal what parts of your ads are worth keeping and which to discard.

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01/17/2019   Search Engine Land News
Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube videos.

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01/16/2019   Search Engine Land News
Surprise, surprise – a Google ranking study shows links are still important for ranking.

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01/16/2019   Search Engine Land News
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.
01/16/2019   SearchEngineWatch

Looking for how to automate PPC in 2019? Here are the essential do's and don'ts of bid automation and content creation in Google Ads.

The post How to automate yourself to success in PPC appeared first on Search Engine Watch.

01/16/2019   Search Engine Land News
Google has a 45 percent search market share in Russia, second only to Yandex.

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01/16/2019   Search Engine Land News
Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.

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01/16/2019   Search Engine Land News
Use page feeds to manage URL groupings for auto targets in DSA campaigns.

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01/16/2019   Search Engine Land News
You must check out the upgraded Google URL inspection tool; it really gives you more detailed insights into your pages.

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01/15/2019   Search Engine Land News
Once the language is finalized, each member state will need to ratify the directive.

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01/15/2019   Search Engine Land News
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.
01/15/2019   SearchEngineWatch

Google activity cards, released Jan 9, are the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful.

The post Google Activity Cards: Inviting users to be better connected with their past search activity appeared first on Search Engine Watch.

01/14/2019   SearchEngineWatch

Scaling social media can be risky because it's about human connection. Here are 3 pieces of the puzzle you should scale -- and two things you shouldn't.

The post How to scale your social media marketing to build traffic and leads appeared first on Search Engine Watch.

01/11/2019   SearchEngineWatch

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization.

The post Voice search optimization guide: Six steps for 2019 appeared first on Search Engine Watch.

01/10/2019   SearchEngineWatch

A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019.

The post Top skills for PPC, Paid Search, and SEM Specialists in 2019 appeared first on Search Engine Watch.

01/09/2019   SearchEngineWatch

Trying to convince your boss that PPC is the right move for your business? Here are eight PPC advertising questions she's likely to ask you.

The post PPC advertising: Eight questions your boss will ask appeared first on Search Engine Watch.

01/08/2019   SearchEngineWatch

A visual representation of Google's biggest search algorithm updates 2018. This infographic highlights each major update, its date, and its implications.

The post What were Google’s biggest search algorithm updates of 2018? appeared first on Search Engine Watch.

01/07/2019   SearchEngineWatch

InMarket Audiences allow marketers to find users who are currently searching for products or services similar to yours, based on past search behavior.

The post InMarket Audiences: How to find consumers in research mode appeared first on Search Engine Watch.