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Search Engines

01/22/2020   Search Engine Land News
Instead, they’ll appear at the top of the second results page.

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01/22/2020   Search Engine Land News
Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing soon.

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01/22/2020   Search Engine Land News
To prevent you paying for clicks you don’t want or need, this capacity controller Google Ads script will pause all ads in your account.

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01/22/2020   Search Engine Land News
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices.

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01/22/2020   Search Engine Land News
Share and have a shot at scoring some sweet stuff.

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01/22/2020   SearchEngineWatch

New BrandVerity study finds that 63% of consumers are unaware of how search engines work.

The post New study: Majority of consumers are unaware of how search engines work appeared first on Search Engine Watch.

01/22/2020   Search Engine Land News
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts.

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01/22/2020   Search Engine Land News
Sperzel says he’s most excited about using Python to do data visualization and streamline the processes behind technical SEO.

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01/21/2020   Search Engine Land News
Here’s the challenge for the 2020 show: Help us program the most advanced search marketing show … ever.

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01/21/2020   Search Engine Land News
Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search behavior.

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01/21/2020   SearchEngineWatch

Content marketing, UX, and web design have never been more interlinked and it’s a great opportunity to make the most of them in 2020 through AMP technology.

The post How AMP technology can boost your content strategy appeared first on Search Engine Watch.

01/21/2020   Search Engine Land News
Site owners will have to switch to schema.org markup to be eligible for rich results.

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01/21/2020   Search Engine Land News
Call tracking makes more data available to marketers than GMB insights.

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01/21/2020   Search Engine Land News
Attend a full-day workshop at SMX and master a specific aspect of search marketing.

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01/20/2020   SearchEngineWatch

Useful insights from Chris Rodgers, Founder and CEO of Colorado SEO Pros about the conundrum of SEO and SMEs, trends, voice search, and lots more.

The post SEO and SMEs: Q&A with Chris Rodgers, Founder and CEO of Colorado SEO Pros appeared first on Search Engine Watch.

01/20/2020   Search Engine Land News
We asked several data providers for some more insights into the latest Google update.

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01/20/2020   Search Engine Land News
Get prepared for SameSite cookie handling behavior coming to Chrome, Firefox and Edge browsers.

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01/19/2020   SEO Book

Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update were

  • URLs: In many cases Google will now show breadcrumbs in the search results rather than showing the full URL. The layout no longer differentiates between HTTP and HTTPS. And the URLs shifted from an easily visible green color to a much easier to miss black.
  • Favicons: All listings now show a favicon next to them.
  • Ad labeling: ad labeling is in the same spot as favicons are for organic search results, but the ad labels are a black which sort of blends in to the URL line. Over time expect the black ad label to become a lighter color in a way that parallels how Google made ad background colors lighter over time.

One could expect this change to boost the CTR on ads while lowering the CTR on organic search results, at least up until users get used to seeing favicons and not thinking of them as being ads.

The Verge panned the SERP layout update. Some folks on Reddit hate this new layout as it is visually distracting, the contrast on the URLs is worse, and many people think the organic results are ads.

I suspect a lot of phishing sites will use subdomains patterned off the brand they are arbitraging coupled with bogus favicons to try to look authentic. I wouldn't reconstruct an existing site's structure based on the current search result layout, but if I were building a brand new site I might prefer to put it at the root instead of on www so the words were that much closer to the logo.

Google provides the following guidelines for favicons

  • Both the favicon file and the home page must be crawlable by Google (that is, they cannot be blocked to Google).
  • Your favicon should be a visual representation of your website's brand, in order to help users quickly identify your site when they scan through search results.
  • Your favicon should be a multiple of 48px square, for example: 48x48px, 96x96px, 144x144px and so on. SVG files, of course, do not have a specific size. Any valid favicon format is supported. Google will rescale your image to 16x16px for use in search results, so make sure that it looks good at that resolution. Note: do not provide a 16x16px favicon.
  • The favicon URL should be stable (don’t change the URL frequently).
  • Google will not show any favicon that it deems inappropriate, including pornography or hate symbols (for example, swastikas). If this type of imagery is discovered within a favicon, Google will replace it with a default icon.

In addition to the above, I thought it would make sense to provide a few other tips for optimizing favicons.

  • Keep your favicons consistent across sections of your site if you are trying to offer a consistent brand perception.
  • In general, less is more. 16x16 is a tiny space, so if you try to convey a lot of information inside of it, you'll likely end up creating a blob that almost nobody but you recognizes.
  • It can make sense to include the first letter from a site's name or a simplified logo widget as the favicon, but it is hard to include both in a single favicon without it looking overdone & cluttered.
  • A colored favicon on a white background generally looks better than a white icon on a colored background, as having a colored background means you are eating into some of the scarce pixel space for a border.
  • Using a square shape versus a circle gives you more surface area to work with.
  • Even if your logo has italics on it, it might make sense to avoid using italics in the favicon to make the letter look cleaner.

Here are a few favicons I like & why I like them:

  • Citigroup - manages to get the word Citi in there while looking memorable & distinctive without looking overly cluttered
  • Nerdwallet - the N makes a great use of space, the colors are sharp, and it almost feels like an arrow that is pointing right
  • Inc - the bold I with a period is strong.
  • LinkedIn - very memorable using a small part of the word from their logo & good color usage.

Some of the other memorable ones that I like include: Twitter, Amazon, eBay, Paypal, Google Play & CNBC.

Here are a few favicons I dislike & why

  • Wikipedia - the W is hard to read.
  • USAA - they included both the logo widget and the 4 letters in a tiny space.
  • Yahoo! - they used inconsistent favicons across their sites & use italics on them. Some of the favicons have the whole word Yahoo in them while the others are the Y! in italics.

If you do not have a favicon Google will show a dull globe next to your listing. Real Favicon Generator is a good tool for creating favicons in various sizes.

What favicons do you really like? Which big sites do you see that are doing it wrong?

Categories: 
01/17/2020   Search Engine Land News
The privacy-focused search engine serves contextual ads and doesn’t use cookies for tracking.

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01/17/2020   Search Engine Land News
With this latest update, Google has made identification of ads less accurate so people think more results are ads when they’re not.

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01/17/2020   SearchEngineWatch

Along with keyword and backlink research, link building and website audits, competition research is a fundamental part of a successful SEO campaign.

The post SEO competition research: The complete guide appeared first on Search Engine Watch.

01/16/2020   Search Engine Land News
Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.

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01/16/2020   Search Engine Land News
No need to panic, the errors you may be seeing in Google Search Console might be related to a bug with Google and not an issue with your web site.

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01/16/2020   SearchEngineWatch

SEO team collaborations can amplify the audience reach and surpass your goals when you start from the top and work SEO strategies into every facet.

The post Boost SEO teamwork through unexpected collaborations appeared first on Search Engine Watch.

01/16/2020   Search Engine Land News
Check your analytics and rankings to see how this latest core update impacted you or your clients.

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01/15/2020   SearchEngineWatch

This infographic by Businessfinancing.co.uk breaks down each Amazon ad product and provides tips for getting started with your first Amazon ad campaign.

The post Everything small businesses need to know to launch a campaign on Amazon appeared first on Search Engine Watch.

01/15/2020   Search Engine Land News
The listing are powered by product schema and retailer feeds submitted to Google Merchant Center.

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01/14/2020   SearchEngineWatch

Techniques for creating a diverse link profile through anchor text variations. Details on how Google perceives your site, how to use LSI keywords, and more. 

The post Anchor text variations: Your key to link profile diversity appeared first on Search Engine Watch.

01/13/2020   SearchEngineWatch

Clarity on how to tackle the biggest challenges, prioritizing marketing efforts for audiences and effectively communicating a content strategy.

The post The three pillars behind every successful content strategy appeared first on Search Engine Watch.

01/10/2020   SearchEngineWatch

A brief look at several known factors in 2020 that will improve your website ranking through content and other methods that are not always definite.

The post How to improve your website ranking in 2020 appeared first on Search Engine Watch.

01/09/2020   SearchEngineWatch

ORM is no longer optional. Successful online reputation management (ORM) and SEO help achieve results through coordinating content, websites, and SERPs.

The post The role of SEO in online reputation management (ORM) appeared first on Search Engine Watch.