News & Information       http://info.owt.com

Search Engines

04/06/2020   SearchEngineWatch

An exceptional local SEO campaign starts with a comprehensive website audit. With the right guidance, you can perform a website audit in less than one hour.

The post Local SEO: How to make a website audit in 30 minutes appeared first on Search Engine Watch.

04/06/2020   SearchEngineWatch

Luke Richards identifies three key skill sets you need to master to become a successful marketer today. Content in partnership with King University Online.

The post What makes a successful marketer in this digital age? appeared first on Search Engine Watch.

04/06/2020   Search Engine Land News
The combined company is the clear market leader for location intelligence.

Please visit Search Engine Land for the full article.
04/06/2020   Search Engine Land News
It’s not the right tool for addressing conversion rate volatility during this time. Here’s why.

Please visit Search Engine Land for the full article.
04/06/2020   Search Engine Land News
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.

Please visit Search Engine Land for the full article.
04/06/2020   Search Engine Land News
Live with Search Engine Land to livestream discussion with Barry Schwartz, Moz’s Dr.Pete, Marie Haynes, Olga Andrienko and Mordy Oberstein. Join us.

Please visit Search Engine Land for the full article.
04/06/2020   Search Engine Land News
Oh, and Eric may be the reason for Google building out the Panda algorithm.

Please visit Search Engine Land for the full article.
04/06/2020   Search Engine Land News
Google Featured Snippets are changing fast and now there’s an extra layer of complexity.

Please visit Search Engine Land for the full article.
04/03/2020   SearchEngineWatch

For online retailers, the abandoned site/cart problem has many factors. Smart ways to optimize the speed of your ecommerce site and prevent cart abandonment

The post Faster pages, stronger sales: Optimizing ecommerce site speeds appeared first on Search Engine Watch.

04/03/2020   SearchEngineWatch

Channel Factory Consumer Survey reveals contextual opportunities for brands. People are relying on YouTube for positive videos on DIY, cooking, and more.

The post Consumers go to YouTube for uplifting content during COVID-19 appeared first on Search Engine Watch.

04/03/2020   Search Engine Land News
There are a number of ways to communicate virus-related updates to customers on the platform.

Please visit Search Engine Land for the full article.
04/03/2020   Search Engine Land News
The new product discovery targeting is available for U.S. sellers.

Please visit Search Engine Land for the full article.
04/03/2020   Search Engine Land News
Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read this.

Please visit Search Engine Land for the full article.
04/03/2020   Search Engine Land News
The CARES act is a bridge that many of us need to keep our agencies functioning and there’s every reason you should apply for this program today.

Please visit Search Engine Land for the full article.
04/03/2020   Search Engine Land News
Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this one.

Please visit Search Engine Land for the full article.
04/03/2020   Search Engine Land News
A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility.

Please visit Search Engine Land for the full article.
04/02/2020   Search Engine Land News
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.

Please visit Search Engine Land for the full article.
04/02/2020   SearchEngineWatch

There's a lot of talk around conversion rate optimization, how do you know it's time to get help? Details you need to know before investing in a CRO expert.

The post Realising when and how to hire a CRO expert appeared first on Search Engine Watch.

04/02/2020   SearchEngineWatch

Research says, 92% of your website visitors don’t have any intentions to buy. Discover the eight differentiator factors that will drive website conversion.

The post Eight game-changing website conversion tips to implement appeared first on Search Engine Watch.

04/02/2020   Search Engine Land News
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.

Please visit Search Engine Land for the full article.
04/02/2020   Search Engine Land News
Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience.

Please visit Search Engine Land for the full article.
04/01/2020   Search Engine Land News
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.

Please visit Search Engine Land for the full article.
04/01/2020   Search Engine Land News
Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts.

Please visit Search Engine Land for the full article.
04/01/2020   Search Engine Land News
Support is still in development, but site owners can add the SpecialAnnouncement data type in advance.

Please visit Search Engine Land for the full article.
04/01/2020   Search Engine Land News
There are a mix of considerations, on a spectrum from idealistic to pragmatic.

Please visit Search Engine Land for the full article.
04/01/2020   SearchEngineWatch

How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives are asking and their plans.

The post Coronavirus and the paid search sector: How businesses are gearing up to come out the other side appeared first on Search Engine Watch.

04/01/2020   Search Engine Land News
Why you should re-examine your PPC ad messaging now.

Please visit Search Engine Land for the full article.
04/01/2020   SearchEngineWatch

Site speed can be the difference between winning or losing customers. GoDaddy's Software Architect shares tips to boost site speed and improve traffic.

The post Four tips to immediately improve your site speed appeared first on Search Engine Watch.

03/31/2020   SearchEngineWatch

COVID-19 threatened several brick-and-mortar small businesses proving that ecommerce is the way ahead. A six-step guide to start your ecommerce business.

The post Guide to get started with your ecommerce business appeared first on Search Engine Watch.

03/30/2020   SearchEngineWatch

With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing. 

The post Nine tactics to improve your PPC campaign performance in 2020 appeared first on Search Engine Watch.

03/17/2020   SEO Book

The coronavirus issue is likely to linger for some time.

Up to 70% of Germany could become infected & some countries like the UK are even considering herd immunity as a strategy:

"I’m an epidemiologist. When I heard about Britain’s ‘herd immunity’ coronavirus plan, I thought it was satire"
- William Hanage

What if their models are broken?

Many companies like WeWork or Oyo have been fast and loose chasing growth while slower growing companies have been levering up to fund share buybacks. Airlines spent 96% of free cash flow on share buybacks. The airlines seek a $50 billion bailout package.

There are knock-on effects from Boeing to TripAdvisor to Google all the way down to travel affiliate blogger, local restaurants closing, the over-levered bus company going through bankruptcy & bondholders eating a loss on the debt.

Companies are going to let a lot of skeletons out of the closet as literally anything and everything bad gets attributed to coronavirus. Layoffs, renegotiating contracts, pausing ad budgets, renegotiating debts, requesting bailouts, etc. The Philippine stock market was recently trading at 2012 levels & closed indefinitely.

Brad Geddes mentioned advertisers have been aggressively pulling PPC budgets over the past week: “If you have to leave the house to engage in the service, it just seems like it’s not converting right now.”

During the prior recession Google repriced employee options to retain talent.

In spite of consumers being glued to the news, tier one news publishers are anticipating large ad revenue declines:

Some of the largest advertisers, including Procter & Gamble Unilever, Apple, Microsoft, Danone, AB InBev, Burberry and Aston Martin, made cuts to sales forecasts for the year. With the outlook for the spread of the virus changing by day, many companies are caught in a spiral of uncertainty. That tends to gum up decisions, and ad spending is an easy expenditure to put on pause. The New York Times has warned that it expects advertising revenue to decline “in the mid-teens” in the current quarter as a result of coronavirus.

More time online might mean search engines & social networks capture a greater share of overall ad spend, but if large swaths of the economy do not convert & how people live changes for an extended period of time it will take time for the new categories to create the economic engines replacing the old out-of-favor categories.

[IMPORTANT: insert affiliate ad for cruise vacations here]

As Google sees advertisers pause ad budgets Google will get more aggressive with keeping users on their site & displacing organic click flows with additional ad clicks on the remaining advertisers.

When Google or Facebook see a 5% or 10% pullback other industry players might see a 30% to 50% decline as the industry pulls back broadly, focuses more resources on the core, and the big attention merchants offset their losses by clamping down on other players.

At its peak TripAdvisor was valued at about $14 billion & it is now valued at about $2 billion.

TripAdvisor announced layoffs. As did Expedia. As did Booking.com. As did many hotels. And airlines. etc. etc. etc.

I am not suggesting people should be fearful or dominated by negative emotions. Rather one should live as though many other will be living that way.

In times of elevated uncertainty, in business it is best to not be led by emotions unless they are positive ones. Spend a bit more time playing if you can afford to & work more on things you love.

Right now we might be living through the flu pandemic of 1918 and the Great Depression of 1929 while having constant access to social media updates. And that's awful.

Consume less but deeper. Less Twitter, less news, fewer big decisions, read more books.

It is better to be more pragmatic & logic-based in determining opportunity cost & the best strategy to use than to be led by extreme fear.

  • If you have sustainable high-margin revenue treasure it.
  • If you have low-margin revenue it might quickly turn into negative margin revenues unless something changes quickly.
  • If you have low-margin revenue which is sustainable but under-performed less stable high-margin revenues you might want to put a bit more effort into those sorts of projects as they are more likely to endure.

On a positive note, we might soon get a huge wave of innovation...

"Take the Great Depression. Economist Alexander Field writes that “the years 1929–1941 were, in the aggregate, the most technologically progressive of any comparable period in U.S. economic history.” Productivity growth was twice as fast in the 1930s as it was in the decade prior. The 1920s were the era of leisure because people could afford to relax. The 1930s were the era of frantic problem solving because people had no other choice. The Great Depression brought unimaginable financial pain. It also brought us supermarkets, microwaves, sunscreen, jets, rockets, electron microscopes, magnetic recording, nylon, photocopying, teflon, helicopters, color TV, plexiglass, commercial aviation, most forms of plastic, synthetic rubber, laundromats, and countless other discoveries."

The prior recession led to trends like Groupon. The McJobs recovery led to services like Uber & DoorDash. Food delivery has been trending south recently, though perhaps the stay-at-home economy will give it a boost.

I have been amazed at how fast affiliates moved with pushing N95 face masks online over the past couple months. Seeing how fast that stuff spun up really increases the perceived value of any sustainable high-margin businesses.

Amazon.com is hiring another 100,000 warehouse workers as people shop from home. Amazon banned new face masks and hand sanitizer listings. One guy had to donate around 18,000 cleaning products he couldn't sell.

I could see online education becoming far more popular as people aim to retrain while stuck at home.

What sorts of new industries will current & new technologies lead to as more people spend time working from home?

Categories: