News & Information       http://info.owt.com

Search Engines

07/05/2022   Search Engine Land News

Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.

The post TikTok abandons plans to bring shopping to the U.S. appeared first on Search Engine Land.

07/05/2022   Search Engine Land News

Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.

The post Why you should invest in branded keywords even if your company ranks #1 on Google appeared first on Search Engine Land.

07/05/2022   Search Engine Land News

Your search bar is hiding secrets in plain sight. Do you know how to uncover them?

The post Top 5 secrets your search bar is hiding appeared first on Search Engine Land.

07/01/2022   Search Engine Land News

Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.

The post How to use Google Ads Competitive Metrics appeared first on Search Engine Land.

07/01/2022   Search Engine Land News

A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.

The post Twitter’s algorithm ranking factors: A definitive guide appeared first on Search Engine Land.

07/01/2022   Search Engine Land News

Here’s how to successfully optimize Google’s automated strategies

The post What’s the biggest hidden secret in Google Ads? appeared first on Search Engine Land.

06/30/2022   Search Engine Land News

This better aligns Google Search guidelines with merchant guidelines.

The post Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products appeared first on Search Engine Land.

06/30/2022   Search Engine Land News

Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.

The post How to migrate to Google Analytics 4: A step-by-step guide appeared first on Search Engine Land.

06/30/2022   Search Engine Land News

Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.

The post Google documents how to inject canonical tags using JavaScript appeared first on Search Engine Land.

06/30/2022   Search Engine Land News

Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.

The post 11 Google Sheets formulas SEOs should know appeared first on Search Engine Land.

06/22/2022   SearchEngineWatch

When you wouldn’t buy a car without test driving it, why apply a search marketing strategy without testing it?

The post How a testing model is driving SEAT and CUPRA’s search marketing performance appeared first on Search Engine Watch.

06/07/2022   SearchEngineWatch

Marketers are searching for alternative analytics platforms to Google Analytics, now more than ever

The post Google Analytics 4: drawbacks and limitations—is it worth sticking around? appeared first on Search Engine Watch.

06/07/2022   SearchEngineWatch

Switching is not as scary as you think; understanding the basics of an analytics tool and how it affects your project is key to making an informed decision before switching platforms

The post Switching from Google Analytics—here’s what you need to know appeared first on Search Engine Watch.