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Sonos has kicked off its first major sale of 2025, offering up to 25 percent off select home theater audio equipment through February 9. This includes discounts on the Sonos Arc soundbar ($749), as well as various discounted bundles, many of which are deals we haven't tracked since the holidays.

Note: MacRumors is an affiliate partner with Sonos. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This sale includes Sonos product bundles that should help elevate your home theater setup with various soundbars, subwoofers, and speakers. There are also a few products available outside of a bundle, including the Sonos Arc for $749 ($150 off), Ray Soundbar for $179 ($100 off), and Era 100 Smart Speaker for $199 ($50 off).



Sonos very rarely offers discounts this steep on its website, so it'll likely be quite a long time before these deals return after this sale ends on February 9. We've accumulated a few of the devices in the sale below, but be sure to browse this landing page on the Sonos website for everything being discounted.

Sonos Home Theater Sale

• Arc Soundbar - $749, down from $899


• Ray Soundbar - $179, down from $279


• Beam (Gen 2) - $399, down from $499


• Sub 4 - $679, down from $799


• Era 100 Smart Speaker - $199, down from $249


• Sub Mini - $343, down from $429

Bundles

• 2x Era 100 Smart Speakers - $375, down from $498


• Ray Soundbar + 2x Era 100 Smart Speakers - $554, down from $777


• Sonos Ace Headphones + Beam (Gen 2) Soundbar - $848, down from $948


• Sub Mini + 2x Era 100 Smart Speakers - $718, down from $927

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

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This article, "Sonos Offers Up to 25% Off Home Theater Audio Equipment Ahead of Super Bowl" first appeared on MacRumors.com

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January has come to a close, with Apple pushing out iOS 18.3 and related software updates in the final week of the month to deliver some refinements for Apple Intelligence, security fixes, and more.


We're looking ahead to more substantial updates with iOS 18.4, while we also shared news and rumors about AirPods and the upcoming "iPhone 17 Air," so read on below for all the details!

iOS 18.3 Features: Everything New in iOS 18.3

After more than a month of beta testing, Apple this week released iOS 18.3 and related operating system updates across its lineup to the public.


Apple's January operating system updates tend to be on the lighter side and these are no exception, although iOS 18.3 brings some improvements to visual intelligence for iPhone 16 models and some tweaks for notification summaries to help address issues with occasional inaccuracies. There are also a number of security fixes, so be sure to update your devices.

Apple Finally Explains How to Install New Firmware on Your AirPods

While Apple occasionally releases firmware updates for AirPods, the company has never been publicly explicit about how to ensure your earphones get the new firmware installed, until now.


In an updated support document, Apple has added more specific step-by-step instructions about updating. While the steps were generally known, Apple has removed ambiguity from the process by noting that the AirPods case should be plugged in and users should wait at least 30 minutes for the firmware to update.

When Will Apple Release the iOS 18.4 Beta?

With iOS 18.3 out the door, attention will soon turn to iOS 18.4, which is expected to be a more substantial upgrade, particularly when it comes to Apple Intelligence.


While the initial beta of an iOS update frequently arrives within just a few days after the public release of the previous version, the gaps can sometimes be as long as several weeks. We haven't yet seen the first beta of iOS 18.4, and given the substantial Apple Intelligence updates coming in the update, it's possible we may have to wait a bit longer than usual for Apple to begin pushing it out for testing.

Save 7GB Storage Per Device by Disabling Apple Intelligence

Apple this week released iOS 18.3, iPadOS 18.3, and macOS Sequoia 15.3, software updates that enable Apple Intelligence on supported devices by default.


Whether you own an iPhone, iPad, Mac – or indeed all three – regardless of what you think about Apple Intelligence, there's one reason why you may want to disable Apple's AI features at the earliest opportunity: To reclaim storage.

Check out our how-to for full details on how to turn off Apple Intelligence and what you'll miss out on by doing so.

Apple Still 'Exploring' New AirPods With Tiny Cameras

Apple has been rumored to be trying to embed tiny cameras in future AirPods models, and the company is still "exploring" the idea, according to Bloomberg's Mark Gurman.


The function of these potential cameras isn't entirely known, though analyst Ming-Chi Kuo has said these would be infrared cameras that could enhance the spatial audio experience and could potentially support "in-air gesture control."

In other product rumor news, Gurman says Apple remains on track to launch its smart home hub with 7-inch display at some point in 2025, calling it "Apple's most significant release of the year."

iPhone 17 Air Design, Specs, and More: All the Rumors So Far

This year, Apple is expected to discontinue the iPhone "Plus" device in its iPhone 17 lineup to make way for an iPhone "Air," so-called because of its thin profile.


There have been numerous rumors about what to expect from this all-new device, so we've put together a compilation of every rumor and leak we have registered from reputable sources thus far about Apple's new entry in its flagship smartphone lineup.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!
This article, "Top Stories: iOS 18.3 Released, AirPods News, and More" first appeared on MacRumors.com

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OpenAI today released o3-mini, a new, more cost efficient model that's available for both ChatGPT and the OpenAI API starting today. OpenAI previewed o3-mini in December, but it is ready at a time when OpenAI is aiming to keep up with Chinese company DeepSeek.


According to OpenAI, o3-mini "advances the boundaries" of what's possible with smaller, more efficient models. o3-mini is designed for STEM capabilities, and OpenAI says that it has particular strength in science, math, and coding. o3-mini is search capable, and it can locate up-to-date answers with links to relevant web sources.

o3-mini is OpenAI's first small reasoning model that supports features like function calling, Structured Outputs, and developer messages. There are three reasoning effort options, including low, medium, and high, to optimize for different use cases that prioritize processing power for complex challenges or speed.

OpenAI is keeping o1 as its standard general knowledge reasoning model, but o3-mini is available for technical domains that require precision and speed. When used with ChatGPT, o3-mini uses medium reasoning effort for a balance between speed and accuracy, but o3-mini high is an option in the model picker.

ChatGPT Plus, Team, and Pro users are able to use o3-mini starting today, and it will replace o1-mini in the model picker. The rate limit for Plus and Team users is now 150 messages per day, up from 50.

o3-mini is the first reasoning model that OpenAI is making available to free users. Those with the free plan can try o3-mini by selecting the "Reason" option in the message composer.
This article, "OpenAI Launches o3-mini, a Cost-Efficient Reasoning Model Rivaling DeepSeek" first appeared on MacRumors.com

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Apple has canceled a project to build advanced augmented reality glasses that would pair with its devices, marking the latest setback…

The post Apple shutters work on Mac-connected Augmented Reality smartglasses appeared first on MacDailyNews.

According to a new leak, Apple has pulled the plug on a project that allegedly hoped to produce lower-cost augmented reality glasses after the project seemingly couldn't meet executive expectations.


The device in question would have looked like a standard pair of glasses, but would feature built-in displays. It also would have required a persistent tether to a Mac.

This device, which was code-named N107, would have been seen as a more affordable alternative to the Apple Vision Pro. After all, one of the biggest complaints about the Apple Vision Pro is its nearly $3,500 price tag — before taxes.


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Apple is no longer developing augmented reality glasses designed to pair with the Mac, reports Bloomberg's Mark Gurman. Apple wanted to create smart glasses that looked like regular glasses, but had augmented reality capabilities.


Apple was developing AR glasses that connect to a Mac for power, because a chip powerful enough for AR applications would not fit in a device that's the size of standard glasses. Apple engineers determined that the AR glasses would need to provide the performance of an iPhone with a tenth of the power consumption, otherwise the chip would simply run too hot. Adding a battery to the glasses would also be problematic because of the weight.

At first, Apple wanted the glasses to connect to the ‌iPhone‌, but the ‌iPhone‌ didn't have the power or battery life to support them. Apple then transitioned to using the Mac as a power source, but Apple executives weren't convinced a Mac-connected device was a good solution, leading to the shutdown of the project.

The AR glasses that Apple worked on were lighter than the Vision Pro and did not require a head strap, nor was there a front-facing screen showing the wearer's eyes. Apple reportedly created lenses that could change tint based on what the wearer was doing, such as doing work, as a signal to people around them.

There have been rumors about Apple's work on AR glasses for almost 10 years now, and the Vision Pro headset is what Apple built because the technology doesn't yet exist for the kind of augmented reality glasses that Apple is aiming for.

Back in 2023, Gurman said that the AR glasses were a running joke on the AR/VR team because it was a "hopeless" device they worked on to keep Apple CEO Tim Cook happy. Back in 2017, Cook himself said that the technology to make AR smart glasses "in a quality way" simply didn't exist, and it appears that's still the case.

While Apple's work on augmented reality glasses has been paused, the company is still developing new versions of the Vision Pro, and when the technology exists, Apple executives want to revisit the possibility of a set of AR glasses.

Apple's smart glasses featured projectors able to display information like images and video to the wearer, and Apple is continuing to work on custom microLED displays that could one day be used in AR glasses.

Apple competitor Meta has already demonstrated its "Orion" augmented reality glasses that are in development, but the glasses are in a prototyping stage and cost over $10,000 to make. Meta is aiming to release the glasses by 2027, which is also when Apple was originally planning to debut its now-canceled smart glasses.
This article, "Apple Cancels Mac-Connected AR Smart Glasses" first appeared on MacRumors.com

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MacBook Air and MacBook Pro with Apple silicon automatically turns on and starts up when you open its lid or connect it to power. With macOS…

The post How to prevent your MacBook from turning on when opening its lid or connecting to power appeared first on MacDailyNews.

Visual Intelligence may be the most powerful Apple Intelligence feature. Here's what it is, how it works, and we'll go through several different real world examples.


Apple added Visual Intelligence with iOS 18.2 and you'll need an iPhone 16 or iPhone 16 Pro to use it. Sorry, iPhone 15 Pro users.

It's filed under the umbrella of Apple Intelligence features. It's one of the few Apple Intelligence features that is exclusive to the iPhone 16 family.


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The Orico 20Plus MagPro Magnetic iPhone Portable SSD is a speedy-enough SSD for your iPhone, that is let down by the incredibly sorry state of Apple's Files app.


Apple's had external drive support on the Mac forever, and it's been added to the iPhone relatively recently. It can be awkward, though, to run a cable to a drive and conveniently use the drive while shooting video.

While it doesn't carry data, the MagSafe ring on the back of iPhones made for the last four years offers an interesting solution. If designed properly, an SSD enclosure can just attach back there, and a short cable run can make it accessible to the iPhone.


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Apple TV+ hit drama "Severance" has pulled another elaborate stunt with the partial release of the book, "The You You Are," as featured and taken far too seriously in the show.


It's had Tim Cook deciding to quit Apple for Lumon Industries, it's had a pop-up set at Grand Central Terminal. It's had a free tell-all book, and the "Severance" company has also had — and continues to maintain — a deeply disturbing page on LinkedIn.

That LinkedIn page is on the latest stunt, too, with a post of "utmost concern" about how chapters of Dr Ricken Lazlo Hale, PhD's book has been released. "The You You Are" is a profound book — or at least it is shown to be that in the drama.


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Apple has filed an emergency motion to halt the upcoming remedies trial by the Justice Department against Google, seeking a more…

The post Apple files emergency motion asking court to halt Google search monopoly case appeared first on MacDailyNews.

The Apple Watch Series 10 returned to its all-time low price at $70 off this week on Amazon, marking the highlight of this week's deals. You can also find ongoing discounts on Samsung's upcoming Galaxy S25 smartphones, M2 MacBook Air, and AirTag.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Galaxy S25

• What's the deal? Save up to $1,250 when pre-ordering the new Samsung Galaxy S25 smartphones


• Where can I get it? Samsung


• Where can I find the original deal? Right here

Samsung recently announced its new lineup of Galaxy S25 smartphones, and you can find multiple pre-order discounts and offers on Samsung's website. This includes up to $1,250 in trade-in credits and Samsung credits when pre-ordering the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. Students can save an extra 5 percent on the new smartphones as well.

The high-end Galaxy S25 Ultra is priced starting at $1,299.99 for 256GB, and you can save up to $1,250 on this model with trade-in credits and Samsung credits. If you trade in a Galaxy S24 Ultra, Z Fold6, or Z Fold5, you can get as much as $900 off the new S25 Ultra.

Additionally, if you select the 256GB Galaxy S25 Ultra, you can get the Galaxy Buds3 Pro for free, and if you select the 512GB Galaxy S25 Ultra, you can get the Galaxy Buds3 Pro for only $20. You'll find these offers if you scroll down on the Galaxy S25 Ultra page, under the "Start building healthy habits with Galaxy" section.

Apple Watch

• What's the deal? Take $70 off Apple Watch Series 10


• Where can I get it? Amazon


• Where can I find the original deal? Right here

Amazon began the week with the return of all-time low prices on the Apple Watch Series 10, with $70 off both 42mm and 46mm GPS models.

MacBook Air

• What's the deal? Take $200 off M2 MacBook Air


• Where can I get it? Amazon


• Where can I find the original deal? Right here

The best overall MacBook deal of the week is on the 13-inch M2 MacBook Air (16GB RAM/256GB), available for $799.00 on Amazon, down from $999.00.

Samsung TVs

• What's the deal? Get sitewide discounts on Samsung TVs, monitors, and more


• Where can I get it? Samsung


• Where can I find the original deal? Right here

In addition to the ongoing Galaxy smartphone deals, Samsung also kicked off a Super Bowl sale this week, with huge savings on TVs and more. The highlight of the sale is up to $1,300 off The Frame TV, while there are also big savings on an array of monitors such as $700 off the 55" Odyssey Ark 2nd Gen curved gaming display.

AirTag

• What's the deal? Take $29 off AirTag 4-Pack


• Where can I get it? Amazon


• Where can I find the original deal? Right here

Early in the week, Amazon discounted the AirTag 4-Pack to $69.99, and this all-time low price is still available today.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Apple wants to defend its multi-billion dollar search engine deal with Google, which is in danger because Google has been found guilty of violating antitrust law. Apple has asked the court handling Google's lawsuit with the U.S. government for an emergency stay [PDF], so that Apple has time to intervene and plead its case before a remedy is decided on.


The U.S. Department of Justice sued Google for anti-competitve behavior in the search market way back in 2020, and after a lengthy legal battle, the DoJ won. A main component of the lawsuit was Google's deal with Apple, which sees Google pay billions annually to be the default search engine for Safari. The court decided that the agreement between Apple and Google violated antitrust law, and is a major reason Google has been able to maintain its search engine monopoly.

The U.S. government asked the court to bar Google from entering into contracts with Apple, among other restrictions, and that will cost Apple a lot of money. In 2022, for example, Google paid Apple $20 billion. Apple already asked the court to allow it to be more involved in the case as remedies are decided on, and the court denied the request due to timing. Apple appealed the decision, and is asking for a stay while the appeal plays out.

Apple says that because its deal with Google is at stake, it deserves a right to participate, and without a stay, it will "suffer clear and substantial irreparable harm."

Apple will be unable to participate in discovery and develop evidence in the targeted fashion it has proposed as this litigation progresses toward a final judgment. If Apple's appeal is not resolved until during or after the remedies trial, Apple may well be forced to stand mute at trial, as a mere spectator, while the government pursues an extreme remedy that targets Apple by name and would prohibit any commercial arrangement between Apple and Google for a decade.

In addition to prohibiting deals between Apple and Google, the U.S. Department of Justice also has more extreme remedies in mind, including forcing Google to sell its Chrome browser and uncoupling Android from other products like Google Search and the Google Play Store. Google has a lot to defend against, and will prioritize Chrome over its deal with Apple.

When initially asking to take a larger role in the case, Apple said that Google "can no longer adequately represent Apple's interests" because of the wide scope of the case. Unsurprisingly, the DoJ does not want Apple involved in the remedies portion of the trial, which is set to start in April.

If the court decides that Google can't pay Apple to be the default search engine on Safari, Apple would still have to offer Google Search as an option in some capacity, but would not be able to continue to collect money for doing so.
This article, "Apple Wants to Help Google Defend Search Engine Deal Worth Billions" first appeared on MacRumors.com

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Having been denied full inclusion at the forthcoming trial to determine Google's future, Apple has filed a motion to delay the whole proceedings.


It was formally and legally decided in August 2024 that Google and its Alphabet parent company, represent a search and advertising monopoly. What Apple wants and has previously been denied, is a seat at a trial determining what steps Google must take next.

Apple had asked to be a participant in this remedy trial specifically because of its annual $20 billion contract with Google. But it asked by filing a motion on December 23, 2024, and Judge Amit Mehta has ruled Apple's motion was simply too late.


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Fans of the hit Apple TV+ show Severance are aware of the important role that self-help book "The You You Are" from Ricken Hale plays in the TV show, and now Apple has made a version of the book available to read or listen to.


The You You Are is available as a 39-page book or an hour-long audio book that's narrated by Michael Chernus, the actor who plays Ricken Hale on the show. In the foreword, Ricken Hale says that this is the first eight chapters of the book and the "first steps on the journey," suggesting Apple might debut additional chapters in the future.

Severance viewers who like to theorize about what's going on in the show will undoubtedly want to take a deep dive into the new book, which Apple is using to promote the show.

The second season of Severance debuted earlier this month, with Apple releasing new episodes on a weekly basis.
This article, "You Can Now Read 'The You You Are' Book From Apple TV+ Show Severance" first appeared on MacRumors.com

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On Thursday, during Apple's quarterly earnings call for the first fiscal quarter of 2025, CEO Tim Cook expressed a particularly optimistic view…

The post Apple CEO Cook sees ‘a lot of innovation’ ahead for iPhone appeared first on MacDailyNews.

B&H's blowout MacBook Pro sale features a variety of deals on M3 Pro and M3 Max models, with prices as low as $1,599.


Many of the deals end today and B&H's online checkout closes at sundown Eastern Time tonight. So if you see a discounted config that catches your eye, you may want to snap it up right away. You can also check out our Mac Price Guide to compare prices on these closeout configs against Apple's current M4 models.

Shop the blowout deals


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On this week's episode of The MacRumors Show, we talk through all of the latest rumors about the iPhone SE 4 as it nears launch.


The fourth-generation ‌iPhone SE‌ is widely rumored to feature an iPhone 14-style all-screen design with a 6.1-inch OLED display, Face ID, and USB-C. Images of dummy models showcasing the new design were recently shared online.

Recent reports suggest that the fourth-generation ‌iPhone SE‌ is expected to support Apple Intelligence thanks to the A18 chip and 8GB of memory. Both the main and front-facing cameras are expected to receive major upgrades to 48- and 12-megapixel sensors, respectively. Contrary to earlier rumors, the device is no longer expected to feature the Camera Control, Action Button, or Dynamic Island.

The fourth-generation ‌iPhone SE‌ is highly likely to be the first to feature Apple's custom 5G modem. While it won't feature mmWave connectivity and may be slower than the Qualcomm components currently used in iPhones, it is expected to offer lower power consumption, improved cellular network scanning, and satellite connectivity enhancements.

The ‌iPhone SE‌ 4 is due to be released before iOS 18.4, sometime around March or April. It is expected to be slightly more expensive than the current model with a price point of about $470.

We also look ahead to the Apple Watch SE 3, which is expected to debut later this year. With an all-new plastic casing that evokes the ‌iPhone‌ 5C, we reflect on the direction of Apple's entry-level devices. The MacRumors Show also has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up for our discussion about how Samsung's latest announcements challenge Apple.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
This article, "The MacRumors Show: Latest iPhone SE 4 Rumors" first appeared on MacRumors.com

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Apple's AirTag location tracking device is over three years old, and it is rumored to get a refresh soon. Here's what to expect from the AirTag in 2025.


Since its launch, Apple's AirTag has proven itself to be a very useful item. Reports have repeatedly surfaced of owners tracking down stolen property, and even finding where their airport luggage has disappeared to, thanks to the cheap white disc.

While there's not much that can realistically change, there's still an opportunity for Apple to refine the extremely useful item. Here's what rumors say could be updated on the second-generation model.


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With iOS 18.2, Apple introduced ChatGPT integration with Apple Intelligence to expand the range of AI capabilities accessible to users on supported iPhone models. One skill in particular that you may not be aware of is the ability to generate images in the Messages app, ready for sharing. ChatGPT leverages DALL·E to generate the images, and the results are almost invariably better than Apple's Image Playground. Keep reading to learn how it's done.

Set Up ChatGPT on Your iPhone

If you have Apple Intelligence enabled on an iPhone 15 Pro or iPhone 16, setting up ChatGPT integration requires just a few steps, and you can begin without even having a ChatGPT account. You can always start with the basic setup and upgrade to a connected account later if needed, although in our tests there isn't too much difference between them when used within the context of daily iPhone usage.

1. Open Settings.


2. Tap Apple Intelligence & Siri.


3. Under "Extensions," tap ChatGPT.


4. Toggle on the switch next to Use ChatGPT.

If you have a ChatGPT account (free or paid), you can optionally Sign In from this last screen using your account credentials.

Generate Images in Messages

When ChatGPT integration is enabled, whenever you invoke Siri, the voice assistant analyzes your request to see if it's something that needs to be answered by ChatGPT. However, you can specify that you want to use ChatGPT simply by starting a Siri query with "ChatGPT."

So the next time you're in a Messages conversation and want to express something with an image, tap inside the input field, hold down the Side button on your device to rouse Siri, then say something like, "ChatGPT, generate an image of a cat reading a book about fish." Give it a few seconds to think, and ChatGPT will drop the image into the text field, ready for it to be shared in the conversation.


If you're happy with the output, just tap the Send button to send it on its way. If the image doesn't turn out quite how you hoped, you have a few options. You can tap Rewrite, and ChatGPT will re-generate from scratch a new image based on your prompt.

Alternatively, you can tap one of the provided suggestions from ChatGPT to add specific details to the image, or you can tap Refine with ChatGPT and type your own description for more exact detail requests. Simply hit the colored arrow button to send the prompt to ChatGPT, and it will work its magic.


As you can see, the combination of Siri and ChatGPT easily enhances the voice assistant's capabilities compared to what most iPhone users will be used to. The integration works well even for complex queries involving problem solving, writing assistance, detailed explanations, and step-by-step instructions. For everything you can do with ChatGPT in iOS 18.2 and later, be sure to check out our dedicated guide.
This article, "Generate Images in iPhone's Messages App Using DALL·E" first appeared on MacRumors.com

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Tim Cook offered insights into the performance of iPhone sales, particularly emphasizing the impact of the company's new Apple Intelligence…

The post Apple Intelligence has been a key driver of iPhone sales in markets where it is available appeared first on MacDailyNews.

Owners of early-generation Apple Watch models are eligible for payments related to a six-year-old class action lawsuit. Here's who can file.


In 2019, a lawsuit was filed against Apple alleging that Apple Watch Series 1 through Apple Watch Series 3 were unsafe. According to the lawsuit, Apple ignored an issue that could cause the batteries to swell and break critical components, such as the screen.

Now, nearly six years later, a settlement has finally been reached. Apple has agreed to pay out $20 million to resolve the claims — but not because the company admits to any wrongdoing.


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Apple's latest earnings have impressed some investment advisors, with Morgan Stanley inching its Apple stock price target up to $275 mostly because of the long-term strength of Services.


While Apple's iPhone sales came in at a bit over $600 million dollars short of the year-ago quarter, there was enough good news in the report for a firm generally bullish on AAPL to increase its price target.

In a note seen by AppleInsider, investment firm Morgan Stanley has hiked its price target for AAPL to $275. This is a boost over just a week ago, where the firm had a $273 target, it now has a $275 goal.


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Apple is broadening the reach of its Apple Intelligence suite of AI features to additional markets with the addition of new languages…

The post Apple Intelligence to support French, German, Italian, Portuguese, Spanish, Japanese, Korean, and simplified Chinese in April appeared first on MacDailyNews.

The new Element 5 Hub from CalDigit won't give you a large array of different ports, but is perfect if you want more Thunderbolt 5 ports, and a few USB-A ones.


When CalDigit released its TS4 dock in February 2022, it rapidly became an AppleInsider favorite because of its speed, its number of ports, and how those ports could deliver plenty of power for charging devices. CalDigit also has a compact Element range and now that includes a Thunderbolt 5-enabled Element 5 hub.

Specifically, it comes with nine ports, of which three are Thunderbolt 5. Those ports are also backwards compatible with both Thunderbolt 3 and Thunderbolt 4, plus they can deliver up to 15W of power each.


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Apple shares surged in early Friday trading after the company reported a record-breaking first quarter and provided an optimistic…

The post Analysts up price targets after Apple posts record quarterly revenue appeared first on MacDailyNews.

If you own one of Apple's latest Mac mini or MacBook Pro models with M4 Pro and M4 Max processors, you may be interested to learn that CalDigit today announced its first Thunderbolt 5 product, the Element 5 Hub.


The Element 5 Hub boasts nine ports, including four Thunderbolt 5 ports capable of up to 120Gb/s bandwidth, two USB-C ports at 10Gb/s, and three USB-A ports also running at 10Gb/s. The hub delivers consistent 90W charging to host devices, regardless of connected peripherals, thanks to its compact 180W power supply.

Display support includes dual 8K monitors at 60Hz or dual 4K at 240Hz refresh rates, leveraging Thunderbolt 5's new Bandwidth Boost feature. CalDigit notes that Windows machines can handle up to three displays through a single Thunderbolt 5 connection, but unfortunately Mac users are limited to dual displays due to macOS limitations, even when using Apple's latest M4 chips.

The hub doubles PCIe bandwidth to 64Gb/s compared to its predecessor, allowing it to accommodate faster storage devices. Meanwhile, power delivery remains stable at 90W for host charging, with 15W available from each downstream Thunderbolt 5 port and 7.5W from USB ports.


The Element 5 Hub is available now direct from CalDigit in the United States for $249.95, with UK and EU availability expected in mid to late February 2025. Pricing is set at £249.99 in the UK and €249.99 (minus VAT) in the EU.
This article, "CalDigit Launches Element 5 Hub With Thunderbolt 5" first appeared on MacRumors.com

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Apple has reached a $20 million settlement to resolve a class-action lawsuit alleging that certain early Apple Watch models suffered from a battery defect that caused screens to detach or crack (via CNET).


Filed in the U.S. District Court for the Northern District of California, the lawsuit accused Apple of manufacturing the original, Series 1, Series 2, and Series 3 Apple Watches without sufficient internal space to accommodate normal battery swelling. The plaintiffs argued that the lithium-ion batteries put pressure on the display and other components when they expanded, leading to structural damage. In some cases, users reported that the screens separated entirely from the watch casing. Apple has strongly denied any wrongdoing, but the company has agreed to settle the case to avoid prolonged litigation.

Under the terms of the settlement, Apple will create a $20 million non-reversionary fund to compensate consumers who experienced battery swelling issues with the affected models. Consumers who qualify will receive a payment of $20 per affected device, with the potential for a higher amount depending on the total number of claims filed. As with most class-action settlements, the total amount received by individual claimants will depend on the number of participants and a significant portion of the $20 million fund will also go toward legal fees and administrative costs.

No claim form is required for class members who are already registered in Apple's records as having reported battery swelling issues. These individuals will automatically receive compensation unless they choose to opt out of the settlement by February 24, 2025. Apple Watch owners who believe they qualify but have not yet confirmed their eligibility need to do so by submitting their payment method on the official settlement website before April 10, 2025.
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It's the one-year anniversary of the Apple Vision Pro — and also the 15th anniversary of the iPad. Special guest Tim Chaten joins the show to discuss those, plus Samsung's very familiar new headset and more on the AppleInsider Podcast.


After so very many years of rumors and expectations, the Apple Vision Pro got into buyers' hands for the first time 12 months ago. Host Wes Hilliard became and remains a proponent of it, and for this special edition, he's talking with Tim Chaten, host of the Vision Pros podcast, about what a year using this headset has shown us.

Chaten, though, is also host of the iPad Pros podcast — and we've now reached the 15th anniversary of the iPad.


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A new report claims Apple's decision over a supplier for a foldable screen is imminent, although it's not clear whether that's for an iPhone Fold or another device.


Despite recent rumors that Apple will not release a foldable device before 2027, a new leak says that the company is finalizing its supply chain's main contractor for a folding screen.

"Apple's new foldable display core supplier decision is imminent," writes leaker yeux1122 (in translation). "The industry expects [Apple] to make a decision by the end of February to the beginning of April."


Rumor Score: 🤔 Possible


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Apple is in the final stages of selecting a key supplier for its next-generation foldable display technology, according to a new report from the Naver blog account "yeux1122," citing a source within Apple's supply chain.


According to the report, Apple has maintained strict technical requirements for potential suppliers, focusing on maintaining current industry standards for thickness, size, and curvature radius while demanding significant improvements in durability and crease prevention. Some domestic component manufacturers are said to have recently made substantial progress in meeting Apple's exacting specifications.

The supplier selection process is reportedly expected to conclude between late February and early April, though Apple has not yet made a final decision.

While the report doesn't specify which device this display is intended for, the timing suggests a foldable iPhone. Analyst Ming-Chi Kuo recently indicated that Apple's foldable iPhone remains in the planning stage, with various analysts projecting a release between late 2025 and 2027. The Information has suggested Apple could release a clamshell-style foldable iPhone as soon as 2026.

Apple is also reportedly exploring larger foldable devices. The Wall Street Journal recently reported that the company is developing a roughly 19-inch foldable device "intended to serve as a laptop." Bloomberg's Mark Gurman has also mentioned plans for a "giant" foldable iPad that could launch in 2028, noting Apple's intention to create a device without a visible crease that appears as a single piece of glass.
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Apple CEO Tim Cook announced during the company's Q4 2024 earnings call that Apple Intelligence will soon support eight additional languages, including French, German, Italian, Portuguese, Spanish, Japanese, Korean, and simplified Chinese.


An update coming in April, likely as part of iOS 18.4, will also bring localized English support for users in India and Singapore, said Cook. Apple Intelligence is currently limited to English-speaking regions including the United States, United Kingdom, Australia, Canada, New Zealand, and South Africa.

During the earnings call, Cook expressed his belief in the importance of Apple Intelligence features, noting that "once you start using the features you can't imagine not using them anymore." He specifically mentioned the email summarization function as a particularly valuable tool, stating that he personally relies on it to manage hundreds of daily emails.

Several Apple Intelligence features have been available since the release of iOS 18.1, but its limited language support has restricted its global reach.
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Apple Vision Pro's price and weight are of no concern to doctors in the operating room, as the spatial computing platform helps replace expensive monitors and stiff necks.


Sharp HealthCare purchased 30 Apple Vision Pros and started a Spatial Computing Center of Excellence in February 2024. One year later, they are hosting a summit to share what doctors have learned about using the headset in healthcare.

According to a report from Fast Company, surgeons everywhere are talking about Apple Vision Pro and how it's able to make a difference in the operating room. In the year since it debuted, apps have been developed to help with education, data presentation, and more.


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Popular game series PGA Tour is coming to Apple Arcade, with PGA Tour Pro Golf set to launch on the gaming service on February 6. This will be the first PGA Tour game on ‌Apple Arcade‌, and it will feature true-to-life PGA Tour locations.


Recreations of iconic golf courses at Pebble Beach, Spanish Bay, Latrobe Country Club, and more will be featured. According to Apple, players can expect real-time competitive gameplay where everyone plays simultaneously, without the need to wait for turns. "It's golf like you've never played before," reads the app's description.

There will be daily and multi-day tournaments to complete, with exclusive rewards offered. Players will earn coins and cash in all game modes, and that currency will be used to purchase new clubs and equipment.

Next week, ‌Apple Arcade‌ Vision Pro game Synth Riders is set to gain a new Kendrick Lamar experience that features moody spotlights shifting to the beat. The soundscape is designed to accompany Kendrick Lamar's halftime performance at Super Bowl LIX.

This week, existing games like Jetpack Joyride 2, Temple Run: Legends, Wheel of Fortune Daily, and Stitch are receiving content updates.

Apple Arcade is a gaming service that's priced at $6.99 per month in the U.S., and it is also included in Apple One bundles. Games that are available through ‌Apple Arcade‌ do not include ads or in-app purchases.
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Apple designed Macs with Apple silicon chips to automatically turn on and start up when the Mac's lid is opened or when the Mac is connected to power, but there is a workaround in macOS Sequoia if you don't like this behavior.


In a new support document, Apple provided separate instructions on how to prevent an Apple silicon Mac from turning on when the lid is opened or when it's connected to power. Both processes require the Terminal app. Apple's instructions:

1. Make sure that your Mac laptop with Apple silicon is using ‌macOS Sequoia‌ or later.
2. Open the Terminal app, which is in the Utilities folder of your Applications folder.
3. Type one of these commands in Terminal, then press Return:
- To prevent startup when opening the lid or connecting to power: sudo nvram BootPreference=%00
- To prevent startup only when opening the lid: sudo nvram BootPreference=%01
- To prevent startup only when connecting to power: sudo nvram BootPreference=%02
4. Type your administrator password when prompted (Terminal doesn't show the password as it's typed), then press Return.

If you use these commands to change your Mac's behavior and want to undo it, you can open up Terminal and enter sudo nvram -d BootPreference.
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Apple today held an earnings call to report results for the first fiscal quarter of 2025 (fourth calendar quarter of 2024), with Apple CEO Tim Cook and new Apple CFO Kevan Parekh providing insight into Apple's performance, holiday quarter product sales, and more.


We've highlighted the most interesting takeaways from the Q1 2025 earnings call.

iPhone Sales and Apple Intelligence

Services revenue was up, and there was an increase in Mac and iPad sales, but iPhone sales were down. ‌iPhone‌ revenue came in at $69.1 billion, down from $69.7 billion last year. Apple Intelligence, which debuted in updates to iOS 18, does not appear to have resulted in a major upgrade cycle.

Cook said that the iPhone 16 models are, however, selling better in markets where ‌Apple Intelligence‌ is available.

On ‌Apple Intelligence‌ adoption increasing over time, Cook said that since the feature set is limited to the iPhone 15 Pro models and the ‌iPhone 16‌ models in the ‌iPhone‌ lineup, growth will come as people upgrade to newer devices. Cook also said he expects to see some improvement when ‌Apple Intelligence‌ becomes available in additional languages in April.

"And I think I know from my own personal experience, once you start using the features you can't imagine not using them anymore," Cook said. "I know I get hundreds of emails a day, and the summarization function is so important."

In a separate answer, Cook said that new Siri ‌Apple Intelligence‌ features will be coming "over the next several months." ‌Siri‌ features were expected in iOS 18.4, and it's not yet clear if Apple's plans have changed or the "next several months" means April.

Best Quarter to Date

Apple CEO ‌Tim Cook‌ said that Q1 2025 was Apple's best quarter to date with revenue of $124.3 billion, a four percent increase year-over-year.

Apple's installed base of active devices reached a new all-time high across all products and geographic segments, and Apple now has over 2.35 billion active devices worldwide. Sales in China were down, however. China brought in $18.5 billion, down from $20.8 billion last year.

Services Revenue

Services revenue continues to see notable growth, and the category brought in $26.3 billion, up 14 percent from $23 billion in the year-ago quarter.

All-time records were set in the Americas, Europe, and the rest of Asia-Pacific.

Paid subscriptions grew double digits, and Apple has more than a billion subscriptions across its services.

Mac Sales

Mac sales saw significant year-over-year growth, with revenue at $9 billion, up from $7.8 billion last year. Cook said Mac growth was thanks to new M4 Mac models.

There was double digit growth in both upgraders and people new to the Mac.

iPad Sales

‌iPad‌ sales grew 15 percent, and Cook said it was largely driven by the iPad Air and the low-cost ‌iPad‌ rather than the iPad Pro. Over half of sales in the December quarter went to customers who were new to ‌iPad‌.

DeepSeek

Cook was asked about DeepSeek, and the perspective that Apple will benefit from lower cost on-device compute. Cook said that he believes that "innovation that drives efficiency is a good thing."

Upcoming Products

When Cook was asked if there was "a lot of room for form factor innovation" for future ‌iPhone‌ models, Cook said that "there's a lot more to come" and that "there's a lot of innovation left on the smartphone."

Tariffs

On the potential for tariffs, Cook said that Apple is "monitoring the situation" and doesn't have anything more to say.

Next Quarter

In the March quarter, Apple expects its overall revenue to grow low to mid single digits with gross margin between 46.5 and 47.5 percent.
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Apple has reported its financial results for the first quarter of 2025, with the holiday sales boosting revenue to a record $124.3 billion in the first results call with new CFO Kevan Parekh.


The first quarter of Apple's fiscal year is typically the biggest across all periods, following the usually intensive holiday shopping period and iPhone launches. The Q1 2025 results follow exactly the same pattern.

In the first quarter, Apple's revenue hit $124.3 billion, up from $119.58 billion reported one year ago in Q1 2024.


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During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room for form factor innovation in future iPhone models, with the question hinting perhaps spurred by rumors of the upcoming
"iPhone 17 Air."


Cook often declines to provide insight into future products during earnings calls, but he did give an encouraging answer. "I think there's a lot more to come," Cook said. "I could not feel more optimistic about our product pipeline."

Cook went on to say that there is indeed room for change in the ‌iPhone‌ lineup. "I think there's a lot of innovation left on the smartphone," said Cook.

Rumors suggest that Apple is designing a super thin version of the ‌iPhone‌ that will replace the "Plus" model in the series. The device is expected to be between 5mm and 6mm thick, which would make it the thinnest ‌iPhone‌ to date.

In a separate question, Cook was asked whether the super thin design of the 12.9-inch M4 iPad Pro was driving iPad revenue, but Cook said that wasn't the case. It's the iPad Air and the ‌iPad‌ that were responsible for the 15 percent revenue growth the ‌iPad‌ category saw during the holiday quarter.

That's not a surprise given the high price of the ‌iPad Pro‌. Rumors have been split on how much Apple's super thin ‌iPhone‌ will cost, but it is expected to be less expensive than the Pro models. Apple will focus on design, with the device set to use a lower powered chip than the Pro models and a single-lens camera.
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It has been a year since Apple provided insight on its total install base, but on the earnings call Thursday, CEO Tim Cook shared that it is 2.35 billion devices.


The first-quarter earnings call revealed a lot of small details about Apple's business. One metric anticipated by investors hasn't been shared since January 2024.

The previous number was 2.2 billion devices, which was 400 million higher than the number shared in 2022. Apple CEO Tim Cook shared that the number has reached a new record high of 2.35 billion active devices.


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Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.


In a recent chat with CNBC ahead of the company's earnings call, Apple CEO Tim Cook explained that regions where the company has rolled out its AI platform, Apple Intelligence, saw stronger iPhone 16 sales compared to areas that didn't have it.

Tim Cook's remarks suggest that Apple Intelligence might have been a key factor in boosting iPhone 16 sales in markets where it's available. However, China has not yet seen the rollout of Apple Intelligence.


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There are more than 2.35 billion active iPhones, iPads, Macs, and other Apple devices worldwide, Apple CEO Tim Cook said today in the earnings call covering the first fiscal quarter of 2025.


2.35 billion active devices is a new record for Apple. Apple last shared its active install base numbers in February 2024, when the company had 2.2 billion active devices worldwide.

Apple did not provide numbers for individual devices, but Apple has long had more than a billion active iPhones worldwide.
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MacDailyNews presents live notes from Apple’s fiscal Q125 Conference Call with analysts starting at 2pm PT / 5pm ET today, January 30, 2025…

The post MacDailyNews presents live notes from Apple’s Q125 conference call appeared first on MacDailyNews.

A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.


It seems in the run-up to inauguration day, Apple may have at least considered or had discussions about returning advertising to X in some respect. As of this publication, it still hasn't returned and there is no information about how recent events have affected this decision.

The one-liner can be found in a Wall Street Journal report about Amazon increasing ad spend on X. Apple and other big tech companies paused ad spend in November 2023 after CEO Elon Musk promoted a post directed at the US Jewish community.


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Apple today announced financial results for the first fiscal quarter of 2025, which corresponds to the fourth calendar quarter of 2024.


For the quarter, Apple posted revenue of $124.3 billion and net quarterly profit of $36.3 billion, or $2.40 per diluted share, compared to revenue of $119.6 billion and net quarterly profit of $33.9 billion, or $2.18 per diluted share, in the year-ago quarter.

Apple set all-time records during the quarter for total revenue, earnings per share, and services revenue. Total revenue was up 4 percent year-over-year, while earnings per share rose by 10 percent. Services, Mac, and iPad revenue figures were all up significantly year-over-year, while iPhone and Wearables saw small declines.

Gross margin for the quarter was 46.9 percent, compared to 45.9 percent in the year-ago quarter. Apple also declared a quarterly dividend payment of $0.25 per share, payable on February 13 to shareholders of record as of February 10.

"Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 percent from a year ago," said Tim Cook, Apple's CEO. "We were thrilled to bring customers our best-ever lineup of products and services during the holiday season. Through the power of Apple silicon, we're unlocking new possibilities for our users with Apple Intelligence, which makes apps and experiences even better and more personal. And we're excited that Apple Intelligence will be available in even more languages this April."

As has been the case for over four years now, Apple is once again not issuing guidance for the current quarter ending in March.


Apple will provide live streaming of its fiscal Q1 2025 financial results conference call at 2:00 pm Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Conference call recap ahead...

1:41 pm: "Our record revenue and strong operating margins drove EPS to a new all-time record with double-digit growth and allowed us to return over $30 billion to shareholders," said Kevan Parekh, Apple's CFO. "We are also pleased that our installed base of active devices has reached a new all-time high across all products and geographic segments."

1:46 pm: Apple saw strength in several product categories, with Services revenue rising 13.9% year-over-year to $26.3 billion, while Mac revenue was up 15.5% to $9.0 billion and ‌iPad‌ revenue was up 15.2% to $8.1 billion. Those gains more than offset dips of 0.8% in ‌iPhone‌ to $69.1 billion and 1.7% in Wearables, Home and Accessories to $11.7 billion.

1:47 pm: After declining around 0.75% in regular trading today ahead of the earnings release, Apple's share price has been bouncing around a bit following the release and is currently up around 0.25%.

1:56 pm: The hold music is live ahead of the quarterly earnings call with analysts at 5 p.m. EST / 2 p.m. PST. Expected on the call is Apple CEO Tim Cook and, for the first time, the company's new CFO, Kevan Parekh, who took over from Luca Maestri on Jan. 1, 2025.

2:00 pm: The call is beginning with the standard earnings call disclosures about forward looking statements from Suhasini Chandramouli, Apple's Director of Investor Relations.

2:02 pm: Tim is on, taking a moment to acknowledge the wildfires that impacted Los Angeles earlier this month. "LA is home to many of our team members... we are contributing to the relief efforts and we are continuing to support our teams and the local community."

2:03 pm: Apple made $124.3 billion, up 4% from last year and an all-time record. Earnings per share were $2.40, up 10% from last year, with all-time records across most countries and regions, including the Americas, Europe, Japan and the rest of Asia-Pacific. It also set records in Latin America, the Middle East and South Asia.

2:03 pm: Services set an all-time revenue record and the company has made almost $100 billion in revenue from services in the last year, and it has 2.35 billion active devices.

2:05 pm: He's talking up Apple Intelligence, noting the countries that it's expanded to during the quarter since its launch in October, and upcoming language support including French, German, Italian, Portuguese, Spanish, Japanese, Korean and simplified Chinese as well as localized English to Singapore and India.

2:06 pm: He also cites privacy, claiming that "Apple intelligence is a breakthrough for privacy and AI with innovations like private cloud compute, which extends the industry leading security and privacy of Apple devices into the cloud."

2:06 pm: Now we're moving to results, starting with ‌iPhone‌, at $69.1 billion, reaching ‌iPhone‌ revenue records in "dozens of markets and regions."

2:07 pm: Mac revenue was $9 billion, up 16% year over year, driven by "significant excitement around the world for our latest Mac lineup."

2:07 pm: "It's a launch pad to enable users to bring their best ideas and boldest creations to life."

2:08 pm: "Every product in the Mac lineup offers something extraordinary, whether that's the super portable MacBook Air, the powerhouse MacBook Pro, the world's best all in one iMac, or the small wonder that is the Mac Mini, which is not only stunningly capable, but as our first carbon neutral, Mac. All of this is enabled by the unparalleled power of Apple silicon."

2:08 pm: ‌iPad‌ revenue was $8.1 billion, up 15% from last year.

2:08 pm: Wearables, Home and Accessories revenue was $11.7 billion, thanks in part to the new Apple Watch Series 10.

2:09 pm: "Health Innovation has long been a focus for us, and we're committed to continuing to advance this work, because we know how much it matters to our users." He mentions new hearing health features on AirPods Pro and sleep apnea notifications.

2:10 pm: Apple Vision Pro came to more countries as well! "Users are enjoying incredible immersive entertainment experiences and powerful new features and enhancements to Mac virtual display."

2:10 pm: Services set an all-time revenue record of $26.3 billion, growing 14% from last year. All-time records in the Americas, Europe, Rest of Asia-Pacific, and a December-quarter record in Japan.

2:11 pm: "Five years since launch Apple TV plus continues to be home to incredible story telling that viewers love. There's nothing quite like the anticipation that comes when a fan favorite returns, and we were thrilled to debut the second season of Severance earlier this month."

Formula One starring Brad Pitt will debut on June 27.

2:11 pm: ‌Apple TV‌+ productions have earned more than 2,500 nominations and 538 wins.

2:11 pm: Users can also share AirTag locations with various airlines to help them reunite their bags.

2:12 pm: New retail stores also opened in China, Spain and the US. A fifth store will be coming to the UAE later this year, and the online store is coming to Saudi Arabia. Flagship stores will begin opening in Saudi Arabia in 2026.

2:13 pm: "Every day I get deeply moving notes about the many ways our technology is enriching our users lives. I recently got a note from a customer who put his watch on his father's wrist with when he feared something was wrong with him. The watch alerted them that the father was in afib, and they were able to get him to the hospital for potentially lifesaving treatment."

2:13 pm: "There are so many touching notes around the profound impact of our new hearing health feature. Like a recent user who told me it had changed her life, allowing her to take part in conversations with her children and grandchildren."

2:14 pm: Kevan Parekh is taking over the call for the first time.

2:15 pm: "We are very pleased to report an all-time high for revenue. With December quarter revenue of $124.3 billion, up 4% year over year, achieved all time revenue records in the Americas, Europe, Japan and rest of Asia Pacific and grew in the vast majority of markets we track. Products revenue was $98 billion, up 2% year over year, driven by growth from ‌iPad‌ and Mac. Thanks for our incredible customer satisfaction and strong loyalty, our install base of active devices, reached an all time high across all products and geographic segments, and is now over 2.35 billion active devices."

Products gross margin was 39.3%, up 300 basis points sequentially. Services margin was 75%, up 100 basis points thanks to mix. Gross margin was 46.9 overall, up 70bp.

2:16 pm: This strong business performance resulted in all time records for both net income at $36.3 billion and diluted earnings per share of $2.40, up 10% year over year.

2:17 pm: ‌iPhone‌ "grew in the majority of markets we track and reached all time revenue records in several developed markets, including Canada, Western Europe and Japan, and in emerging markets like Latin America, the Middle East and South Asia. The ‌iPhone‌ active install base grew to an all time high in total and in every geographic segment. It also set an all time record for upgraders. According to a recent survey from Kantar during the December quarter, ‌iPhone‌ was a top selling model in the US or in China as well as the UK, France, Australia and Japan. The company continues to see high levels of customer satisfaction in the US at 96% as measured by 451 Research."

2:18 pm: "Mac generated $9 billion in revenue, up 16% year over year. We saw strength across our lineup, from the new Mac Mini to the latest ‌MacBook Air‌ and ‌MacBook Pro‌ models. This incredible performance was broad based with double digit growth in every geographic segment. With our latest advances in Apple silicon and our fastest neural engine ever, customers are able to take advantage of the full capabilities of AI and Mac. The Mac install base reached an all time high, and we saw a double digit growth for both upgraders and customers new to the Mac. Additionally, customer satisfaction in the US was recently measured at 94%."

2:18 pm: "‌iPad‌ revenue was $8.1 billion, up 15% year over year, driven by the new ‌iPad‌ Mini and latest iPad Air, the ‌iPad‌ install base reached another all time high, and over half of the customers who purchased an ‌iPad‌ during the quarter were new to the product. Customer satisfaction was at 96% in the US. Based on the latest reports from 451 Research."

2:19 pm: "Wearables, home and accessories, revenue was $11.7 billion, down 2% year over year. Customers are excited about the new AirPods 4 and the latest hearing health features in ‌AirPods Pro‌ 2 and Watch, although we face a difficult compare against Apple Watch Ultra2 launch last year, the Apple Watch install base reached a new all time high, with over half of customers purchasing an Apple watch during the quarter being new to the product. Customer satisfaction for Watch in the US was reported at 94%."

2:20 pm: "Services revenue reached an all time high of $26.3 billion, up 14% year over year. Services continues to see strong momentum, and the growth of our install base of active devices gives us great opportunities for the future. We also see increased customer engagement with our services offerings, both transacting and paid accounts, reached new all time highs with paid accounts growing double digits year over year, paid subscriptions also grew double digits. We have well over a billion paid subscriptions across the Services."

2:21 pm: Apple has $141 billion in cash and marketable securities after repaying $1 billion in maturing debt, and decreasing commercial paper by $8 billion. $97 billion in total debt, with net cash of $45 billion after returning more than $30 billion to shareholders through $3.9 billion in dividends and $23.3 billion in open market repurchases of 100 million Apple shares.

2:22 pm: FX headwinds expected to continue to be a challenge, an impact on revenue of 2.5% year over year. March quarter revenue is expected to grow low to mid single digits year over year. Services revenue expected to grow low single digits year over year, with a year over year growth rate comparable to the December quarter except for FX challenges. Gross margin between 46.5 and 47.5, with operating expenses between $15.1 and $15.3 billion. Expected tax rate around 16%.

2:22 pm: Dividend of $0.25 per share payable on February 13.

2:24 pm: Q: In your prepared remarks, you noted iPhone 16 models were selling better in markets where ‌Apple Intelligence‌ are available. Can you help us understand that how it's impacting ‌iPhone‌ demand and what features are users using most often already?

A: We did see that the markets where we had rolled out Apple intelligence that the year over year performance on the ‌iPhone 16‌ family was stronger than those where Apple intelligence was not available. In terms of the features that people are using. They're using all of the ones that I'd referenced in my opening comments, from writing tools to image playground and Genmoji to visual intelligence and and more.

We only had two and a half weeks or so during the December quarter of the second release of 18.2, and then only had the UK and the other English language countries for the two and a half weeks. And so we've got, you know, just the early indications at the moment.

2:27 pm: Q: On China, can you talk about headwinds that Apple faces, is it shifting preferecnes for Western technology in favor of domestic ventors or is it function of not having ‌Apple Intelligence‌ or replacement cycles?

A: If you look at Greater China revenue for the quarter, we were down 11% year over year. Over half of the decline we experienced was driven by a change in channel inventory from the beginning to the end of the quarter. On the ‌Apple Intelligence‌ side we have not rolled out in China, we saw better results we rolled out in than markets we had not. It's also the most competitive market in the world.

In terms of the macro situation, there was a fiscal stimulus or subsidy announced recently in January that did not affect the December quarter. There were some provincial subsidies in December, but the national program was announced in January. It does cover products in categories we have up to a maximum price point, we do see fiscal stimulus occuring and will be glad to talk about what that's looking like on the next call.

2:28 pm: Q: Asking about the DeekSeek situation and the potential for costs to come down as Apple is a big beneficiary of lower cost compute.

A: Innovation that drives efficiency is a good thing in general and that's what you see in that model. Our tight integration of silicon and software will continue to serve us very well. We do things on the device and the private cloud which mimics, from an architectural point of view, what happens on the device. From a CapEx point of view, we've always taken a very prudent and deliberate approach and we continue to leverage a hybrid model.

2:29 pm: Q: With regard to the ‌iPhone‌ trajectory, you don't talk about new products but do you feel like there's a lot of room for form factor innovation in the future or is the current lineup showing where you're going? I'm wondering if you think, in terms of phone innovation, is there a lot more to come? Do you see the current market changing over the next few years?

A: I think there's a lot more to come and I could not feel more optimistic about our current product pipeline. There's a lot of innovation left on the smartphone.

2:31 pm: Q: Was encouraging to hear about the record for ‌iPhone‌ upgraders. What do you attribute this to? Was ‌Apple Intelligence‌ playing a role in the markets you've launched in?

A: We've never seen a higher level of upgraders before. The install base hit a new all-time high as well and if you look at the 16 compared to the 15, from launch which occurred in September, so across two quarters, the 16 outperformed the 15. I think you can conclude from that there are compelling reasons to upgrade and in the markets where we've launched ‌Apple Intelligence‌, they outperformed markets where we did not. Lots of good color there.

2:32 pm: Q: On the iPad Pro M4, can you talk about that thin form factor for the ‌iPad Pro‌? How did it help ‌iPad‌ sales overall and what did your marketing and consumer research tell you about how consumers valued that thin product form factor?

A: It's a good question. ‌iPad‌ overall grew 15% for the quarter and it was more driven by ‌iPad Air‌ and the entry-level ‌iPad‌ than the top-level ‌iPad‌. Overall, we could not be more pleased with the ‌iPad‌ category growing 15%, it's a great achievement for the quarter and probably what is most important is that more than half of the sales in the December quarter went to customers who were new to the ‌iPad‌. There's still a good amount of customers to attract there.

2:34 pm: Q: Seeing robust growth trends in emerging markets right now, do you think some of these emerging markets are starting to get big enough or growing fast enough to offset some of the China headwinds you're going through?

A: We have great results in a number of emerging markets, I'm particularly keen on India and we're opening more stores there after setting a December quarter record. The ‌iPhone‌ was the top-selling model in India for the quarter and it's the second-largest smartphone market in the world and third-largest for PCs and tablets. It's a huge market and we have very modest share in these markets and I think there's lots of upside there and that's just one of the emerging markets.

Emerging markets we're also seeing double digit growth on the install base in total and for the ‌iPhone‌.

2:35 pm: Q: On gross margins for March, you're guiding flat. Usually you go up, is it all FX?

A: We're guiding to 46.5-47.5, we're pleased with that level. There's always puts and takes, there will be FX headwinds that will affect revenue and margin, but it's offset by favorable costs and mix of services. Also, moving from Q1 to Q2, we do have a loss of leverage. We feel good about the range and it's a strong guide for gross margin.

2:37 pm: Q: You mentioned channel inventory in China. Do you feel like they're elevated or out of range in any other regions? Is this a normal progression into the March quarter?

A: On a worldwide basis we're very comfortable with channel inventory position, in China, our channel inventory reduced from the beginning to the end of the quarter, and that was more than half of the reduction in reported results. Part of the reason is that our sales were a bit higher than we forecasted them to be towards the end of the quarter, so we ended a little leaner than we expected to.

2:38 pm: Q: Servies growth has been strong but you've been navigating some pretty challenging regulatory burdens. Do you think there's a top line or margin headwind that your'e currently absorbing that could potentially reverse in a more balanced regulatory environment?

A: We set an all-time record for Services, up 14%, and we have a broad services portfolio and we have great momentum across the board. We have a billion paid subscriptions across the Services platform.

2:40 pm: Q: You had a great quarter on Macs and iPads both. And I'm just curious in terms of if you can help us think about the sustainability of this double digit growth that you saw in both the product lines?

A: Mac was up 16% and ‌iPad‌ up 15%, strong uptake on new products during the quarter. Launched M4-based ‌MacBook Pro‌, ‌iMac‌ and Mac Mini during the quarter. Apple Silicon is designed for these workloads, but I don't want to project at the category level for the future, but we're incredibly pleased with both the Mac and the ‌iPad‌ for the quarter.

2:41 pm: Q: Re India being a strong and emerging market, to ask about supply chain planning there, how much is a growth expectation to that market vs diversification of the supply chain in that country?

A: If you look at the manufacturing we do there, we do manufacturing both for the domestic market and we export, so our business needs certain economies of scale to have it make sense to manufacture in country so it means we're going to need both a use for domestic market and export market.

2:45 pm: Q: How do we square ‌iPhone‌ momentum with the gross margin profile and ‌Apple Intelligence‌ as a momentum driver for ‌iPhone‌? Where do you think Services margin could go from here being at 75%?

A: Markets where we rolled out ‌Apple Intelligence‌ performed better on a year-over-year basis than markets where we hadn't. That gives us a positive indicator that we were pleased with. The other thing I would say, if you look at it from a launch to the end of the Dec. quarter, that goes back to Sept., the 16 family is outperforming the 15 family. I think those are two good data points. Our next round of language rollouts will be in April, and so it will be in our Q3 quarter.

Re gross margin, Services margin is accretive to overall company margins, but we have a large services portfolio and they have wide gross margins. Payment services and iCloud are growing and when we add incremental users they are accretive to margins. What we expect on a company level is 46.5 to 47.5 and we think that's a strong guide.

2:46 pm: Q: How much of the Mac growth is normal replacement cycle versus ‌Apple Silicon‌ innovation?

A: I think it's a combination of these products being so compelling that it's driving both upgrades at the double-digit level and driving switchers at a double-digit level. We're seeing both come out and I think it's just because of compelling products.

2:48 pm: Q: On product gross margin, how much room do you have to improve or with AI related devices is there more room to grow or not?

A: We had pretty strong sequential improvement, 300 basis points driven by favorable mix and leverage in Q1, it's a launch quarter for many products and we get leverage from higher volume. Our gross margin for products is driven by many factors, many products have different marging profiles and mix makes a difference. Many of our mix across phone, we see people gravitating towards our Pro products. Customers get into our best products and they have favorable gross margin. That trend impacted us and we're in a favorable commodity environment from a cost standpoint and benefited in the December quarter.

We'll have a FX headwind heading into the March quarter and that's included in the guidance we gave.

2:50 pm: Q: What might accelerate the pace of ‌Apple Intelligence‌ adoption and is this time to launch more markets and languages or installed base, or is it about shifting marketing spend or R&D towards AI? Will there be a tipping point where adoption goes mainstream?

A: I think it will go mainstream. I'm getting feedback from people using different features today and this is, keep in mind that on the ‌iPhone‌ side of our business, you either have to have an iPhone 15 Pro or any ‌iPhone 16‌ to use ‌Apple Intelligence‌. As that base grows, usage will continue to grow. Once you start using the features, you can't imagin not using them anymore. I get 100s of emails a day and the summarization function is so important.

I think it's a combination of that and in April we roll out a whole series of new languages that you had mentioned and the base grows further.

2:51 pm: Q: Kevan, one of Luca's legacies was getting Apple to record margin levels and maintaining consistent pricing across the product range. What observations can you share about price sensitivity of users and if having a wider range of pricing might unlock potentially further market share or boost overall product growth?

A: I don't think we're gonna really depart from what served us pretty well until now. We always take into consideration looking at comparisons between short term and long term, I think we've had a pretty disciplined pricing strategy which was served us pretty well. And I think we're going to kind of stick with that.

2:51 pm: Q: How do you you see any potential tariff impact under Trump 2.0 after you did fine under Trump 1.0?

A: We are monitoring the situation and don't have any more than that.

2:52 pm: Q: There's a lot of discussion on agentic AI, the use of agents. Upgraded Siri is coming in April, what do you think of that?

A: I think the killer feature is different for different people and I think for most, they'll find they're going to use many of the features every day. One of those is ‌Siri‌ and that will be coming over the next several months.

2:53 pm: Q: Thinking about the average useful life of these devices in the wild, the strong results you saw in 2021, how might that support opportunity in the future?

A: It depends on different types of users. Some early adopters are quick to jump on the latest technology and upgrade very frequently and then you have people on the opposite side of that barbell. Most people are between those two points. I do think there were lots of units sold during the Covid period of time and it's a huge opportunity for us as a company for more than one of the product categories.

2:55 pm: The last analyst just asked one question, and the call ends some five minutes earlier than usual. And the call is wrapped.
This article, "Apple Reports Best Quarter Ever in 1Q 2025 Results: $36.3B Profit on $124.3B Revenue" first appeared on MacRumors.com

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Apple today announced financial results for its fiscal 2025 first quarter. The company posted quarterly revenue of…

The post Apple reports first quarter results with all-time records for total company revenue and EPS appeared first on MacDailyNews.

Apple held discussions with X (formerly Twitter) about once again showing ads on the social media site, reports The Wall Street Journal. The talks are said to have taken place "in recent weeks."


In an attempt to maintain a relationship with X, Apple was one of the companies that did not pause ad buying when Elon Musk took over the company, but Apple did stop its ad buying in 2023 after Musk made antisemitic comments and there was evidence that Apple ads were being shown alongside pro-Hitler content.

Given that Musk just recently made a hand gesture that was widely interpreted as a Nazi salute at Donald Trump's inauguration, Apple's decision to resume purchasing ads on X could be perceived as ill-advised.

Musk is, however, a close Trump advisor and deeply involved with the Trump administration, so he could influence Trump's decisions concerning tech companies like Apple. Apple CEO Tim Cook donated $1 million to Trump's inauguration and also attended the event, and other tech CEOs and companies have been plying the administration with funds. Apple did not donate.

The Wall Street Journal says that several major companies are reevaluating their stance on advertising on X. Amazon plans to up its ad spending as well, and the boost in advertising could help X with some of its debt. In January, Musk said that user growth was stagnant, revenue was "unimpressive," and that the company was "barely breaking even."
This article, "Apple Might Start Buying Ads on X Again" first appeared on MacRumors.com

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People are exposed to more noise in the United States during special events like the Super Bowl, the Apple Hearing Study has confirmed, with elevated levels happening well before the game takes place.


The Super Bowl is one of the most-watched live events on the planet, and supporters often get a little loud during the game. The latest results from the Apple Hearing Study indicate that it's a phenomenon that is felt across the United States.

The report published by the University of Michigan's School of Public Health examined the data from 115,049 Apple Hearing Study participants, capturing levels via the Apple Watch Noise app. The team wanted to know if the noise levels of participants were raised during major events.


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Apple Maps has seemingly taken a half step in addressing the United States Gulf of Mexico renaming, but it isn't clear if this is the permanent solution or a placeholder.


When President Trump took office on January 20, 2025, one of the first executive orders he signed changed the names of multiple locations in and out of the United States. The most controversial was the change from Gulf of Mexico to Gulf of America.

Politicians were quick to question Apple and Google on when the change would be reflected in their respective mapping apps. Google responded by stating Google Maps would be updated when the Geographic Names Information System (GNIS) was updated — it still shows the Gulf of Mexico.


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Annette Bening has officially signed on to the project. “Lucky” is based on the New York Times bestselling novel and Reese’s Book Club…

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Apple has been named Fortune's "Most Admired Company" for the 18th year in a row. This ranking comes from a survey of 3,380 executives…

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Amazon's month-end MacBook Air sale delivers prices as low as $799 on models equipped with at least 16GB RAM.


Apple's MacBook Air line is on sale this Thursday, with the M2 model with 16GB of RAM and 256GB of storage ringing in at $799 on Amazon thanks to a $200 instant rebate.


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The advent of the Chinese AI startup DeepSeek is viewed positively for Apple, as the availability of more affordable AI models…

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Apple is anticipated to demonstrate revenue growth over the previous year in its upcoming earnings report, yet the primary concern for…

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In a revised support document, Apple this week revealed the best way to update your AirPods firmware. The company…

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Apple is anticipated to announce modest quarterly revenue growth on Thursday, attributed to the slow introduction of artificial intelligence…

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Major League Soccer returns to Apple TV next month, and starting today, fans in more than 100 countries can sign up for MLS Season Pass …

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On Wednesday, Apple was downgraded to "perform" from "outperform" by Oppenheimer, marking at least the fifth downgrade…

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The Chinese AI app DeepSeek, which gained significant attention this week and contributed to a drop in tech stock prices, was not accessible…

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The price of the 13-inch M2 MacBook Air with 16GB RAM and 256GB SSD has been reduced to a record low price of just $799…

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Tuesday in Park City, Utah, Apple Original Films’ riveting documentary “Deaf President Now!” premiered as part of the 2025 Sundance…

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