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03/21/2025 Apple Insider
The thinner casing of the expected iPhone Fold means a smaller battery, but a new leak backs up claims that Apple plans to mitigate this by improving power efficiency.
Render of a possible iPhone Fold
It's previously been reported that Apple — and Samsung — are having difficulties making thinner batteries. More recently, leaker "Mobile Phone Chip Expert" has claimed that Apple is concentrating on extending battery life by improving power efficiency in the iPhone fold's display.
Now leaker yeux1122 has backed up this report, saying (in translation) that Apple will "achieve the goal of slimming the battery by improving the Display Driver Integrated Circuit (DDI)," in particular.
Rumor Score: 🤔 Possible
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Render of a possible iPhone Fold
It's previously been reported that Apple — and Samsung — are having difficulties making thinner batteries. More recently, leaker "Mobile Phone Chip Expert" has claimed that Apple is concentrating on extending battery life by improving power efficiency in the iPhone fold's display.
Now leaker yeux1122 has backed up this report, saying (in translation) that Apple will "achieve the goal of slimming the battery by improving the Display Driver Integrated Circuit (DDI)," in particular.
Rumor Score: 🤔 Possible
Continue Reading on AppleInsider | Discuss on our Forums
03/21/2025 Apple Insider
A rumor from long ago may finally come true, with liquid metal hinges and bearings predicted to be used in the iPhone Fold.
Renders of a possible iPhone fold
Foldable screens currently display a very visible crease after they have been used for a time, but it's previously been claimed that Apple has at least reduced this. Now Ming-Chi Kuo is backing that up with a report, seemingly based on his supply chain contacts, about one way Apple is achieving this.
"[In] order to improve the durability, screen flatness and crease-free screen of the foldable iPhone," writes Kuo on Twitter, "Apple will use liquid metal materials for key component bearings (hinge) and process them through die casting."
Continue Reading on AppleInsider | Discuss on our Forums
Renders of a possible iPhone fold
Foldable screens currently display a very visible crease after they have been used for a time, but it's previously been claimed that Apple has at least reduced this. Now Ming-Chi Kuo is backing that up with a report, seemingly based on his supply chain contacts, about one way Apple is achieving this.
"[In] order to improve the durability, screen flatness and crease-free screen of the foldable iPhone," writes Kuo on Twitter, "Apple will use liquid metal materials for key component bearings (hinge) and process them through die casting."
Continue Reading on AppleInsider | Discuss on our Forums
03/21/2025 Mac Rumors
Following the release of season two's finale, Apple today announced that its hit show "Severance" has been renewed for a third season.
In a press release, Apple said that severance broke records as the most watched series on Apple TV+. Severance follows employees at a mysterious corporation who undergo a procedure that surgically divides their work memories from their personal ones, creating two separate consciousnesses. The story follows them as they begin to uncover the truths behind the company and the costs of these split identities.
The show comes from director and executive producer Ben Stiller and creator, writer and executive producer Dan Erickson. Apple has not yet revealed when season three may be released. The complete first and second seasons of Severance are now streaming globally on Apple TV+.
This article, "Apple Officially Renews 'Severance' for Season 3" first appeared on MacRumors.com
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In a press release, Apple said that severance broke records as the most watched series on Apple TV+. Severance follows employees at a mysterious corporation who undergo a procedure that surgically divides their work memories from their personal ones, creating two separate consciousnesses. The story follows them as they begin to uncover the truths behind the company and the costs of these split identities.
Season 3 of Severance is available upon request.
— Tim Cook (@tim_cook) March 21, 2025
- Tim C. https://t.co/bNig41qs9t pic.twitter.com/cnctZIRDNF
The show comes from director and executive producer Ben Stiller and creator, writer and executive producer Dan Erickson. Apple has not yet revealed when season three may be released. The complete first and second seasons of Severance are now streaming globally on Apple TV+.
Tag: Apple TV Shows
This article, "Apple Officially Renews 'Severance' for Season 3" first appeared on MacRumors.com
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03/21/2025 Apple Insider
Apple Books is an underrated gem for how good books look in it and for how Apple has concentrated on making a tremendous reading experience — but it still has some oddities, plus the problem of a smaller bookstore than its rivals.
Apple Books can be read across all Apple devices, but not on the web or any other e-reader
This isn't like Apple TV+ where the service started small but is steadily growing. Instead, it has consistently always been that if you want an ebook, it is certainly on Amazon Kindle, but only probably on Apple Books.
Then Apple Books has the reputation for charging more for books than Amazon does and while that's not always the case, it still often is. If there is a difference at all, it can be a matter of just a dollar or two, though, and Apple Books is easily the better buy than Kindle just for the sheer presentation of the books and Apple's care for typography.
Continue Reading on AppleInsider | Discuss on our Forums
Apple Books can be read across all Apple devices, but not on the web or any other e-reader
This isn't like Apple TV+ where the service started small but is steadily growing. Instead, it has consistently always been that if you want an ebook, it is certainly on Amazon Kindle, but only probably on Apple Books.
Then Apple Books has the reputation for charging more for books than Amazon does and while that's not always the case, it still often is. If there is a difference at all, it can be a matter of just a dollar or two, though, and Apple Books is easily the better buy than Kindle just for the sheer presentation of the books and Apple's care for typography.
Continue Reading on AppleInsider | Discuss on our Forums
03/21/2025 Apple Insider
Delays with Apple Intelligence have taken a new direction as Apple replaces its AI head, while there are so many more iPhone 17 rumors — and Apple really has looked at developing a folding Apple Watch, all on the AppleInsider Podcast.
John Giannandrea on AppleInsider
Just when you thought you knew everything about Apple Intelligence delays, Apple goes and does what it was supposed to be avoiding — despite claims that no heads would roll, it now looks like one has. Even as this edition was being recorded, the first word came of Apple Intelligence chief John Giannandrea being replaced.
It won't have an impact on what we see of Apple Intelligence at WWDC, but it will surely make a difference to the future and maybe the future direction of Apple's AI efforts.
Continue Reading on AppleInsider | Discuss on our Forums
John Giannandrea on AppleInsider
Just when you thought you knew everything about Apple Intelligence delays, Apple goes and does what it was supposed to be avoiding — despite claims that no heads would roll, it now looks like one has. Even as this edition was being recorded, the first word came of Apple Intelligence chief John Giannandrea being replaced.
It won't have an impact on what we see of Apple Intelligence at WWDC, but it will surely make a difference to the future and maybe the future direction of Apple's AI efforts.
Continue Reading on AppleInsider | Discuss on our Forums
03/21/2025 Mac Rumors
Anthropic has finally added web search capabilities to Claude 3.7 Sonnet, allowing the AI chatbot to access up-to-date information beyond its knowledge cutoff date of October 2024.
Announced on Thursday, the new feature enables Claude to search the internet for current events and information, so its accuracy should be significantly better when answering questions about recent developments.
When Claude uses web search to inform its responses, the interface provides clickable citations that allow you to verify sources and fact-check information, meaning you won't have to conduct separate searches.
The feature is currently available only to paying subscribers in the United States. Anthropic says it plans to roll out web search to free users and additional countries "soon," but the company gave no specific timeline.
Web search functionality has become a standard feature among leading AI chatbots. OpenAI began introducing ChatGPT Search to paying subscribers last fall and eventually made the feature available to all users – including those without a ChatGPT account – early last month.
Anthropic is pitching the web search function as particularly valuable for professionals across various fields. The company suggests sales teams can use it to analyze industry trends, financial analysts can assess current market data, and researchers can build stronger literature reviews by searching across primary sources.
For everyday users, the feature also promises to simplify comparison shopping by evaluating product features, prices, and reviews from multiple sources simultaneously.
Paying Claude users in the US can access web search by enabling the feature through their profile settings menu. The functionality is currently limited to Claude 3.7 Sonnet, which is Anthropic's first "hybrid reasoning model" capable of both quick responses and step-by-step problem solving.
This article, "Anthropic's Claude Finally Gets Web Search, Months After ChatGPT" first appeared on MacRumors.com
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Announced on Thursday, the new feature enables Claude to search the internet for current events and information, so its accuracy should be significantly better when answering questions about recent developments.
When Claude uses web search to inform its responses, the interface provides clickable citations that allow you to verify sources and fact-check information, meaning you won't have to conduct separate searches.
The feature is currently available only to paying subscribers in the United States. Anthropic says it plans to roll out web search to free users and additional countries "soon," but the company gave no specific timeline.
Web search functionality has become a standard feature among leading AI chatbots. OpenAI began introducing ChatGPT Search to paying subscribers last fall and eventually made the feature available to all users – including those without a ChatGPT account – early last month.
Anthropic is pitching the web search function as particularly valuable for professionals across various fields. The company suggests sales teams can use it to analyze industry trends, financial analysts can assess current market data, and researchers can build stronger literature reviews by searching across primary sources.
For everyday users, the feature also promises to simplify comparison shopping by evaluating product features, prices, and reviews from multiple sources simultaneously.
Paying Claude users in the US can access web search by enabling the feature through their profile settings menu. The functionality is currently limited to Claude 3.7 Sonnet, which is Anthropic's first "hybrid reasoning model" capable of both quick responses and step-by-step problem solving.
Tag: Anthropic
This article, "Anthropic's Claude Finally Gets Web Search, Months After ChatGPT" first appeared on MacRumors.com
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03/21/2025 Mac Rumors
Threads has just introduced several new features aimed at giving users more control over their experience and enhancing content discovery on the social media platform and X rival.
The update includes the ability to add up to ten "Topics" to your bio, which can be used to showcase your interests and connect with like-minded users. When someone visits your profile, the topics will be prominently displayed and can be tapped to view related conversations. Meta says this feature is a test, so it might not be around for ever.
Meanwhile, for content creators, Threads is now suggesting trending topics when drafting posts. According to Meta's internal data, posts with tagged topics generally receive more views than those without, so this could potentially offer a boost to creator reach and engagement.
The platform is also expanding its privacy controls. Users can now restrict replies and quote posts to followers only, building on the Quote Controls feature introduced last November. Meta says the aim is to give users more granular control over who can engage with their content.
Video consumption is also getting an upgrade with a more sophisticated media player. Meta says the improved interface includes new pause, play, and skip buttons, along with a pinned progress bar that allows users to navigate more easily through video content.
And in a policy shift, Threads is beginning to reintroduce political content to the platform "in a more personalized way," following their previous announcement about changing how civic content appears in feeds.
Lastly, users will also gain the ability to customize the order of their feeds, including setting a custom feed as the default view when opening the app.
This article, "Threads Update Adds Profile Topics and Follower-Only Replies" first appeared on MacRumors.com
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The update includes the ability to add up to ten "Topics" to your bio, which can be used to showcase your interests and connect with like-minded users. When someone visits your profile, the topics will be prominently displayed and can be tapped to view related conversations. Meta says this feature is a test, so it might not be around for ever.
Meanwhile, for content creators, Threads is now suggesting trending topics when drafting posts. According to Meta's internal data, posts with tagged topics generally receive more views than those without, so this could potentially offer a boost to creator reach and engagement.
The platform is also expanding its privacy controls. Users can now restrict replies and quote posts to followers only, building on the Quote Controls feature introduced last November. Meta says the aim is to give users more granular control over who can engage with their content.
Video consumption is also getting an upgrade with a more sophisticated media player. Meta says the improved interface includes new pause, play, and skip buttons, along with a pinned progress bar that allows users to navigate more easily through video content.
And in a policy shift, Threads is beginning to reintroduce political content to the platform "in a more personalized way," following their previous announcement about changing how civic content appears in feeds.
Lastly, users will also gain the ability to customize the order of their feeds, including setting a custom feed as the default view when opening the app.
Tag: Threads
This article, "Threads Update Adds Profile Topics and Follower-Only Replies" first appeared on MacRumors.com
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03/21/2025 Mac Rumors
Google is rolling out an improved Gmail search function powered by AI that the company reckons will "show you the most relevant results, faster."
Search in Gmail has traditionally returned results from your inbox in chronological order based on keywords. That's not great if the email you need was sent months or years ago.
What the new method does to improve things is factor in elements like how often you contact someone, which emails you've clicked the most, and how recently the emails arrived in your inbox.
"With this update, the emails you're looking for are far more likely to be at the top of your search results — saving you valuable time and helping you find important information more easily," claims Google.
The new "most relevant" search results are rolling out globally for users with personal Google accounts, and are accessible on the web and in the official Gmail app for iOS and Android. If it's appearing for you already, you'll be able to toggle between "most relevant" and "most recent" results. Google says it will expand the new feature to business users in the future.
This article, "Gmail's Search Function Just Got a Major Upgrade" first appeared on MacRumors.com
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Search in Gmail has traditionally returned results from your inbox in chronological order based on keywords. That's not great if the email you need was sent months or years ago.
What the new method does to improve things is factor in elements like how often you contact someone, which emails you've clicked the most, and how recently the emails arrived in your inbox.
"With this update, the emails you're looking for are far more likely to be at the top of your search results — saving you valuable time and helping you find important information more easily," claims Google.
The new "most relevant" search results are rolling out globally for users with personal Google accounts, and are accessible on the web and in the official Gmail app for iOS and Android. If it's appearing for you already, you'll be able to toggle between "most relevant" and "most recent" results. Google says it will expand the new feature to business users in the future.
Tag: Gmail
This article, "Gmail's Search Function Just Got a Major Upgrade" first appeared on MacRumors.com
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03/21/2025 Mac Rumors
Apple plans to use liquid metal in the hinges of its upcoming foldable iPhone to improve durability and reduce screen creasing, according to analyst Ming-Chi Kuo.
Apple has reportedly chosen liquid metal, which is manufactured using a die-casting process, as a key component in addressing common issues with foldable devices. The design choice aims to enhance screen flatness and minimize the crease marks that typically plague folding displays.
Kuo notes that Apple has previously used liquid metal in smaller components like SIM ejector pins, but the foldable iPhone will mark the company's first major use of the material in a critical mechanical part. Dongguan EonTec will reportedly be the exclusive supplier of liquid metal.
Previous reports suggest Apple's foldable iPhone will feature a 7.8-inch main display when unfolded and a 5.5-inch cover display. The device is expected to adopt a book-style design similar to Samsung's Galaxy Z Fold, rather than a clamshell form factor.
According to earlier information from Kuo, the foldable iPhone may include two rear cameras, a single front-facing camera, and Touch ID integrated into the power button. The device could measure just 4.5mm thick when unfolded, and between 9mm and 9.5mm when closed.
Mass production is anticipated to begin in the fourth quarter of 2026, suggesting a potential launch in late 2026 or early 2027.
This article, "Kuo: Foldable iPhone to Feature Liquid Metal Hinges for Better Durability" first appeared on MacRumors.com
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Apple has reportedly chosen liquid metal, which is manufactured using a die-casting process, as a key component in addressing common issues with foldable devices. The design choice aims to enhance screen flatness and minimize the crease marks that typically plague folding displays.
Kuo notes that Apple has previously used liquid metal in smaller components like SIM ejector pins, but the foldable iPhone will mark the company's first major use of the material in a critical mechanical part. Dongguan EonTec will reportedly be the exclusive supplier of liquid metal.
Previous reports suggest Apple's foldable iPhone will feature a 7.8-inch main display when unfolded and a 5.5-inch cover display. The device is expected to adopt a book-style design similar to Samsung's Galaxy Z Fold, rather than a clamshell form factor.
According to earlier information from Kuo, the foldable iPhone may include two rear cameras, a single front-facing camera, and Touch ID integrated into the power button. The device could measure just 4.5mm thick when unfolded, and between 9mm and 9.5mm when closed.
Mass production is anticipated to begin in the fourth quarter of 2026, suggesting a potential launch in late 2026 or early 2027.
Tags: Foldable iPhone, Ming-Chi Kuo
This article, "Kuo: Foldable iPhone to Feature Liquid Metal Hinges for Better Durability" first appeared on MacRumors.com
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03/21/2025 Mac Rumors
Apple is putting a heavy focus on improving power efficiency while slimming down key components in its upcoming foldable iPhone, with battery capacity now a key priority for the company, according to a new report citing sources within Apple's supply chain.
According to Korean news aggregator account "yeux1122" on the Naver blog, which has previously offered accurate insights into Apple's component strategy, Apple is specifically refining the display driver IC (DDI) used in its first foldable iPhone, with the goal of achieving a thinner overall design.
The DDI is a key component that converts digital signals from the device's processor into the analog signals needed to control the display's pixels. Improvements to the DDI can enable thinner panel assemblies, lower heat output, and reduced power consumption – all of which are critical in compact devices like foldables with multiple displays.
Multiple sources now agree on key specifications for Apple's first foldable iPhone, including a 7.8-inch main display when unfolded and a 5.5-inch cover display. The consensus comes from analysts Ming-Chi Kuo and Jeff Pu, as well as the Weibo leaker Digital Chat Station. The agreement on the details suggest Apple may have finalized significant aspects of the device's hardware.
According to Kuo, the foldable iPhone will adopt a book-style design, opening horizontally like a Galaxy Z Fold, rather than the vertical clamshell form factor of Samsung's Galaxy Z Flip.
Jeff Pu reports that the device has recently entered the New Product Introduction (NPI) phase at Foxconn, a key stage in Apple's production timeline. Both Pu and Kuo anticipate mass production beginning in the fourth quarter of 2026, which opens the possibility of a limited launch as early as next year.
In terms of hardware, Kuo claims the foldable iPhone will feature two rear cameras, a single front-facing camera, and a Touch ID sensor integrated into the power button –suggesting Apple may skip Face ID for this model, likely to save internal space. It's expected to include a high-density battery and a titanium chassis, with the hinge constructed from a combination of titanium and stainless steel.
As for dimensions, Kuo believes the device will measure just 4.5mm thick when unfolded, and between 9mm and 9.5mm when closed, making it notably thin compared to current foldables.
Apple's efforts to optimize hardware efficiency across its product lines are already in motion, with the iPhone 16e featuring its first custom-made C1 modem. Apple said the C1 modem is the most power-efficient iPhone modem ever, and it has held up fine in both real-world and simulated 5G speed test results.
Apple is on a mission to make the thinnest possible devices in each product category, beginning with the most recent iPad Pro and continuing later this year with the ultra-thin iPhone 17 Air, which is expected to be the second device to use the C1 modem.
This article, "Foldable iPhone to Feature Impressive Battery Life Despite Thinness" first appeared on MacRumors.com
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According to Korean news aggregator account "yeux1122" on the Naver blog, which has previously offered accurate insights into Apple's component strategy, Apple is specifically refining the display driver IC (DDI) used in its first foldable iPhone, with the goal of achieving a thinner overall design.
The DDI is a key component that converts digital signals from the device's processor into the analog signals needed to control the display's pixels. Improvements to the DDI can enable thinner panel assemblies, lower heat output, and reduced power consumption – all of which are critical in compact devices like foldables with multiple displays.
Multiple sources now agree on key specifications for Apple's first foldable iPhone, including a 7.8-inch main display when unfolded and a 5.5-inch cover display. The consensus comes from analysts Ming-Chi Kuo and Jeff Pu, as well as the Weibo leaker Digital Chat Station. The agreement on the details suggest Apple may have finalized significant aspects of the device's hardware.
According to Kuo, the foldable iPhone will adopt a book-style design, opening horizontally like a Galaxy Z Fold, rather than the vertical clamshell form factor of Samsung's Galaxy Z Flip.
Jeff Pu reports that the device has recently entered the New Product Introduction (NPI) phase at Foxconn, a key stage in Apple's production timeline. Both Pu and Kuo anticipate mass production beginning in the fourth quarter of 2026, which opens the possibility of a limited launch as early as next year.
In terms of hardware, Kuo claims the foldable iPhone will feature two rear cameras, a single front-facing camera, and a Touch ID sensor integrated into the power button –suggesting Apple may skip Face ID for this model, likely to save internal space. It's expected to include a high-density battery and a titanium chassis, with the hinge constructed from a combination of titanium and stainless steel.
As for dimensions, Kuo believes the device will measure just 4.5mm thick when unfolded, and between 9mm and 9.5mm when closed, making it notably thin compared to current foldables.
Apple's efforts to optimize hardware efficiency across its product lines are already in motion, with the iPhone 16e featuring its first custom-made C1 modem. Apple said the C1 modem is the most power-efficient iPhone modem ever, and it has held up fine in both real-world and simulated 5G speed test results.
Apple is on a mission to make the thinnest possible devices in each product category, beginning with the most recent iPad Pro and continuing later this year with the ultra-thin iPhone 17 Air, which is expected to be the second device to use the C1 modem.
Tags: Foldable iPhone, Naver
This article, "Foldable iPhone to Feature Impressive Battery Life Despite Thinness" first appeared on MacRumors.com
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03/20/2025 Apple Insider
Apple's entire MacBook Air lineup is on sale, with the return of the all-time best $699.99 deal to end the quarter strong.
Get a MacBook Air for just $699 - Image credit: Apple
The cheapest entry price into the MacBook line can be found on the M2 13-inch MacBook Air that's on sale for $699.99 at Amazon with an on-page coupon. At press time, only the Midnight finish is available at the $699.99 price (the lowest price on record).
Buy for $699.99
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Get a MacBook Air for just $699 - Image credit: Apple
The cheapest entry price into the MacBook line can be found on the M2 13-inch MacBook Air that's on sale for $699.99 at Amazon with an on-page coupon. At press time, only the Midnight finish is available at the $699.99 price (the lowest price on record).
Buy for $699.99
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 Apple Insider
If you love hitting your local spin class but don't want to leave the comfort of home, the Speediance VeloNix brings the spin class to you — for a price.
Speediance VeloNix Smart Exercise Bike
I'm not much of a "cardio girlie" as it were. You can get me in the gym to strength train all day every day — that's never been an issue. However, getting me on a treadmill or elliptical — or, God forbid the stairmaster — is nigh impossible.
The one thing that I do like, though, is cycling. In 2023, I tested out the Ride 1UP Roadster and I've been hooked since. In fact, I biked more than 1200 miles in 2024 alone.
Continue Reading on AppleInsider | Discuss on our Forums
Speediance VeloNix Smart Exercise Bike
I'm not much of a "cardio girlie" as it were. You can get me in the gym to strength train all day every day — that's never been an issue. However, getting me on a treadmill or elliptical — or, God forbid the stairmaster — is nigh impossible.
The one thing that I do like, though, is cycling. In 2023, I tested out the Ride 1UP Roadster and I've been hooked since. In fact, I biked more than 1200 miles in 2024 alone.
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 Apple Insider
Apple Intelligence was meant to get a feature that relied on contextual data to provide results, but that has been delayed and is now part of a lawsuit seeking class action status.
Apple Intelligence ad target of latest lawsuit
Lawsuits are a dime a dozen in the United States, something Apple is very familiar with. The latest isn't a surprise to those following the Apple Intelligence debacle after a promised feature was delayed into "the coming year."
According to a report from Axios, the lawsuit originated with Clarkson Law Firm in San Jose. It specifically highlights a now-pulled ad featuring Bella Ramsey asking for information about a person she had a meeting with.
Continue Reading on AppleInsider | Discuss on our Forums
Apple Intelligence ad target of latest lawsuit
Lawsuits are a dime a dozen in the United States, something Apple is very familiar with. The latest isn't a surprise to those following the Apple Intelligence debacle after a promised feature was delayed into "the coming year."
According to a report from Axios, the lawsuit originated with Clarkson Law Firm in San Jose. It specifically highlights a now-pulled ad featuring Bella Ramsey asking for information about a person she had a meeting with.
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 Mac Rumors
Across 2024 and the early months of 2025, Apple refreshed all of its Macs with next-generation M4 chips, with the exception of the Mac Pro. The Mac Pro is still waiting for an update, but it is supposed to get an overhaul later this year.
The current version of the Mac Pro can be purchased with Apple's M2 Ultra chip, which came out in June 2023. It might seem logical for the Mac Pro to get the equivalent M4 chip, the M4 Ultra, but it turns out Apple might not have an M4 Ultra in the works.
When the Mac Studio was updated earlier this month, Apple announced a version with the M4 Max chip, and a version with an M3 Ultra chip, with no M4 Ultra unveiled. Apple told Mac Studio reviewers that not every generation of M-series chips will include a higher-end "Ultra" tier, so there may simply be no M4 Ultra that exists for the Mac Pro.
There's now a question over what chip Apple will use in the Mac Pro, and there are a few possibilities.
The M1 Ultra, M2 Ultra, and M3 Ultra chips that Apple has released have essentially been two Max chips linked together through an "UltraFusion" connector. The M4 Max does not have the UltraFusion connector available, so the first possibility seems unlikely.
Apple could be making an M4 Ultra or Extreme chip that is standalone and not a doubled up variant of the M4 Max, but Bloomberg's Mark Gurman recently claimed that Apple doesn't want to create an M4 Ultra chip from scratch because of costs, production challenges, and low sales of high-end and expensive machines.
Apple could refresh the Mac Pro with the same M3 Ultra chip that it put in the Mac Studio, but if that's Apple's plan, it's likely the company would have just refreshed the Mac Pro alongside the Mac Studio. The Mac Pro could be held back for other development reasons, but there aren't really rumors of notable new features coming.
We might be getting the first Macs with M5 chips later this year, but there's also a chance M5 Macs won't come until early 2026. Even if Macs with M5 chips do launch in late 2025, there's no guarantee that an Ultra version of the chip will be ready to go.
As of right now, there's no clear indication of what's in store for the 2025 Mac Pro's Apple silicon chip.
There aren't rumors of design updates for the next Mac Pro, so it's not likely that Apple has anything planned.
Apple added Thunderbolt 5 to the Mac Studio and MacBook Pro, so the Mac Pro will likely get Thunderbolt 5 ports too. Thunderbolt 5 will allow for more high-resolution displays to be connected to the Mac Pro.
The M3 Ultra chip supports up to 512GB RAM, so if the Mac Pro gets the M3 Ultra or something similar, it will support a lot more RAM. The current model is limited to 192GB.
Storage maximums will also double, as the M3 Ultra supports up to a 16TB SSD, while the Mac Pro is limited to 8TB.
Bloomberg's Mark Gurman said last year that the Mac Pro will see a refresh toward the end of 2025, but given the chip uncertainty, Apple could be planning to hold it until 2026.
This article, "Apple's Last M4 Mac: What's Rumored for the Mac Pro" first appeared on MacRumors.com
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M-Series Chip
The current version of the Mac Pro can be purchased with Apple's M2 Ultra chip, which came out in June 2023. It might seem logical for the Mac Pro to get the equivalent M4 chip, the M4 Ultra, but it turns out Apple might not have an M4 Ultra in the works.
When the Mac Studio was updated earlier this month, Apple announced a version with the M4 Max chip, and a version with an M3 Ultra chip, with no M4 Ultra unveiled. Apple told Mac Studio reviewers that not every generation of M-series chips will include a higher-end "Ultra" tier, so there may simply be no M4 Ultra that exists for the Mac Pro.
There's now a question over what chip Apple will use in the Mac Pro, and there are a few possibilities.
- Apple does have an M4 Ultra chip coming, and it's not ready yet.
- There's some version of a high-end M4 chip that is not technically an "Ultra" chip and is instead called something else like "M4 Extreme."
- The Mac Pro will use the M3 Ultra chip.
- The Mac Pro will get an M5 Ultra chip.
The M1 Ultra, M2 Ultra, and M3 Ultra chips that Apple has released have essentially been two Max chips linked together through an "UltraFusion" connector. The M4 Max does not have the UltraFusion connector available, so the first possibility seems unlikely.
Apple could be making an M4 Ultra or Extreme chip that is standalone and not a doubled up variant of the M4 Max, but Bloomberg's Mark Gurman recently claimed that Apple doesn't want to create an M4 Ultra chip from scratch because of costs, production challenges, and low sales of high-end and expensive machines.
Apple could refresh the Mac Pro with the same M3 Ultra chip that it put in the Mac Studio, but if that's Apple's plan, it's likely the company would have just refreshed the Mac Pro alongside the Mac Studio. The Mac Pro could be held back for other development reasons, but there aren't really rumors of notable new features coming.
We might be getting the first Macs with M5 chips later this year, but there's also a chance M5 Macs won't come until early 2026. Even if Macs with M5 chips do launch in late 2025, there's no guarantee that an Ultra version of the chip will be ready to go.
As of right now, there's no clear indication of what's in store for the 2025 Mac Pro's Apple silicon chip.
Design
There aren't rumors of design updates for the next Mac Pro, so it's not likely that Apple has anything planned.
Ports
Apple added Thunderbolt 5 to the Mac Studio and MacBook Pro, so the Mac Pro will likely get Thunderbolt 5 ports too. Thunderbolt 5 will allow for more high-resolution displays to be connected to the Mac Pro.
RAM and SSD
The M3 Ultra chip supports up to 512GB RAM, so if the Mac Pro gets the M3 Ultra or something similar, it will support a lot more RAM. The current model is limited to 192GB.
Storage maximums will also double, as the M3 Ultra supports up to a 16TB SSD, while the Mac Pro is limited to 8TB.
Launch Date
Bloomberg's Mark Gurman said last year that the Mac Pro will see a refresh toward the end of 2025, but given the chip uncertainty, Apple could be planning to hold it until 2026.
Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro
This article, "Apple's Last M4 Mac: What's Rumored for the Mac Pro" first appeared on MacRumors.com
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03/20/2025 Mac Rumors
Apple has been accused of false advertising and unfair competition for delaying the Siri Apple Intelligence features that it promoted when launching iOS 18 and the iPhone 16 models, reports Axios.
The suit targets Apple ads that showed off Siri features that were unavailable, and claims that Apple cultivated "a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," while also driving "unprecedented excitement" that convinced millions consumers to upgrade their devices when the upgrades were not necessary.
After confirming that the Siri features would be delayed until the coming year, Apple removed the ads, but that was after they had been running for several months. Apple is accused of advertising functionality that did not exist, and continuing to promote the Siri capabilities well after the company was aware that they would not be available on time.
The lawsuit was filed in a San Jose, California court and the plaintiffs are seeking class action status along with damages for customers who purchased an Apple device that supports Apple Intelligence.
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The suit targets Apple ads that showed off Siri features that were unavailable, and claims that Apple cultivated "a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," while also driving "unprecedented excitement" that convinced millions consumers to upgrade their devices when the upgrades were not necessary.
After confirming that the Siri features would be delayed until the coming year, Apple removed the ads, but that was after they had been running for several months. Apple is accused of advertising functionality that did not exist, and continuing to promote the Siri capabilities well after the company was aware that they would not be available on time.
Contrary to Defendant's claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented.
The lawsuit was filed in a San Jose, California court and the plaintiffs are seeking class action status along with damages for customers who purchased an Apple device that supports Apple Intelligence.
Tags: Apple Intelligence, Apple Lawsuits
This article, "Apple Facing False Advertising Lawsuit Over Apple Intelligence Delay" first appeared on MacRumors.com
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03/20/2025 Mac Rumors
Zagg this week announced the launch of several hubs designed for the iPad and Mac, providing new options for connecting peripherals to Apple's devices.
The iPad-friendly 6-Port Media Hub features an integrated tablet stand, a set of simple-to-use media buttons for controlling video and music playback, and multiple ports. It includes an HDMI port that supports a 4K 60Hz display, a USB-C port with 100W passthrough charging, a USB-A port that supports 10Gb/s transfer speeds, an SD card reader, a micro SD card reader, and an audio jack.
Zagg's 9-Port Hub comes with an integrated USB-C cable and turns a single USB-C port on a Mac into nine ports. It includes two USB-C ports, 2 HDMI ports, a USB-A port, an SD card reader, a micro SD card reader, an Ethernet port, and an audio jack. 100W passthrough charging is supported, and the USB-C PD 3.0 20W port supports up to 10Gb/s for data transfers.
Zagg's high-end Pro Dock is an all-in-one stand and dock for a MacBook or an iPad. It holds a device up at eye level, while also supporting displays and peripherals through nine included ports. The Pro Dock comes with a satellite hub that is designed to allow devices to be plugged in while cables are positioned out of sight.
Available ports include a 20W USB-C 3.1 Gen 2 port, a 7.5W USB-C 3.1 Gen 2 port, two HDMI ports (one that works with a 4K 60Hz display and one that works with a 4K 30Hz display), a USB-A 3.1 Gen 2 port, a USB-A 2.0 port, an audio jack, and an Ethernet port. There is a 150W power supply included for charging connected devices.
The 6-Port Media Hub is priced at $100, the 9-Port Hub is priced at $150, and the Pro Dock is priced at $400, with all three available for purchase from the Zagg website.
This article, "Zagg Launches New Hubs and Dock for iPad and Mac" first appeared on MacRumors.com
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The iPad-friendly 6-Port Media Hub features an integrated tablet stand, a set of simple-to-use media buttons for controlling video and music playback, and multiple ports. It includes an HDMI port that supports a 4K 60Hz display, a USB-C port with 100W passthrough charging, a USB-A port that supports 10Gb/s transfer speeds, an SD card reader, a micro SD card reader, and an audio jack.
Zagg's 9-Port Hub comes with an integrated USB-C cable and turns a single USB-C port on a Mac into nine ports. It includes two USB-C ports, 2 HDMI ports, a USB-A port, an SD card reader, a micro SD card reader, an Ethernet port, and an audio jack. 100W passthrough charging is supported, and the USB-C PD 3.0 20W port supports up to 10Gb/s for data transfers.
Zagg's high-end Pro Dock is an all-in-one stand and dock for a MacBook or an iPad. It holds a device up at eye level, while also supporting displays and peripherals through nine included ports. The Pro Dock comes with a satellite hub that is designed to allow devices to be plugged in while cables are positioned out of sight.
Available ports include a 20W USB-C 3.1 Gen 2 port, a 7.5W USB-C 3.1 Gen 2 port, two HDMI ports (one that works with a 4K 60Hz display and one that works with a 4K 30Hz display), a USB-A 3.1 Gen 2 port, a USB-A 2.0 port, an audio jack, and an Ethernet port. There is a 150W power supply included for charging connected devices.
The 6-Port Media Hub is priced at $100, the 9-Port Hub is priced at $150, and the Pro Dock is priced at $400, with all three available for purchase from the Zagg website.
Tag: Zagg
This article, "Zagg Launches New Hubs and Dock for iPad and Mac" first appeared on MacRumors.com
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03/20/2025 MacDailyNews
LayerX Labs, a security firm, has uncovered an advanced phishing campaign that has shifted its focus to Mac users following the…
The post Mac users, don’t fall for this repurposed Windows phishing attack appeared first on MacDailyNews.
03/20/2025 Mac Rumors
The season 2 finale of popular Apple TV+ series Severance is set to air tonight, with the episode going live at 6:00 p.m. Pacific Time or 9:00 p.m. Eastern Time. Episode 10 of season 2 will have the longest runtime of any episode so far, coming in at 76 minutes.
Tonight's season finale will wrap up the season 2 storyline and provide some insight into just what the Macrodata Refinement department does and what "Cold Harbor" really is. A brief teaser for episode that Apple shared on social media highlighted one of the goats, so we might also learn what Lumon's Mammalians Nurturable team does with them.
Severance has become one of Apple's most talked about shows, and it has spawned countless fan theories, with viewers speculating about what's going on after every episode.
In an interview yesterday, Ben Stiller said that work is underway on Severance season 3, and this time around, we won't have to wait three years for more episodes.
This article, "Severance Season 2 Finale is Tonight" first appeared on MacRumors.com
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Tonight's season finale will wrap up the season 2 storyline and provide some insight into just what the Macrodata Refinement department does and what "Cold Harbor" really is. A brief teaser for episode that Apple shared on social media highlighted one of the goats, so we might also learn what Lumon's Mammalians Nurturable team does with them.
Severance has become one of Apple's most talked about shows, and it has spawned countless fan theories, with viewers speculating about what's going on after every episode.
In an interview yesterday, Ben Stiller said that work is underway on Severance season 3, and this time around, we won't have to wait three years for more episodes.
Tag: Apple TV Plus
This article, "Severance Season 2 Finale is Tonight" first appeared on MacRumors.com
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03/20/2025 Mac Rumors
Following the introduction of the iPhone 16e, new iPads and Macs, and some new accessories over the past month, what will Apple's next product announcement be? Based on rumors, a second-generation AirTag item tracker is likely next up.
Last year, Bloomberg's Mark Gurman reported that a new AirTag would be released around the middle of 2025. More recently, a leaker known as Kosutami claimed that Apple plans to release a new AirTag in May or June this year. Both of those timeframes suggest that the next AirTag is a few months away from launching.
Three upgrades have been rumored for the AirTag 2:
The original AirTag was announced during an Apple Event in April 2021. In the U.S., an individual AirTag costs $29, and a set of four costs $99.
This article, "Apple's Next Product is Likely an AirTag 2 With These New Features" first appeared on MacRumors.com
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Last year, Bloomberg's Mark Gurman reported that a new AirTag would be released around the middle of 2025. More recently, a leaker known as Kosutami claimed that Apple plans to release a new AirTag in May or June this year. Both of those timeframes suggest that the next AirTag is a few months away from launching.
Three upgrades have been rumored for the AirTag 2:
- With a second-generation Ultra Wideband chip, the AirTag 2 is expected to have up to 3× longer range compared to the current AirTag. The chip debuted in the iPhone 15 and the Apple Watch Ultra 2. On the iPhone 15 and iPhone 16 models, there is a Precision Finding for People feature that can help you to find your friends in crowded places, and it offers a range of up to 200 feet/60 meters.
- The new AirTag's built-in speaker is expected to be more difficult to remove or tamper with, as an anti-stalking safety measure.
- The new AirTag is rumored to have improved integration with the Apple Vision Pro.
The original AirTag was announced during an Apple Event in April 2021. In the U.S., an individual AirTag costs $29, and a set of four costs $99.
This article, "Apple's Next Product is Likely an AirTag 2 With These New Features" first appeared on MacRumors.com
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03/20/2025 Mac Rumors
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app will have more translucent menus and buttons, along with a larger viewfinder. The alleged design looks similar to visionOS, the software platform for Apple's Vision Pro headset.
Earlier this month, Bloomberg's Mark Gurman said the visionOS-like design changes will extend to other interfaces on iOS 19, meaning that the new look with more transparency will likely extend to additional Apple apps, notifications, and more.
Gurman believes that iOS 19 will have the most significant design changes since iOS 7.
Similar design changes are also expected for iPadOS 19 and macOS 16.
Apple recently delayed the more personalized version of Siri that it previewed at WWDC last year. The company said it anticipates rolling out the Siri upgrades at some point "in the coming year," so the features could launch as part of iOS 19 later this year, but they are more likely to arrive next year in a later update, such as iOS 19.4.
Whenever they launch, the Siri upgrades will include understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, during its WWDC 2024 keynote, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.
At least some AirPods models will be getting a new live translation feature with iOS 19 and an accompanying firmware update, according to Gurman.
Here is how that feature will work, according to his report this month:
He also said iOS 19 will have bolstered translation capabilities, which likely means improvements are coming to the Apple Translate app.
Earlier this month, Apple said that it plans to add support for end-to-end encrypted RCS messages to the Messages app in future iOS, iPadOS, macOS, and watchOS software updates. That likely means iOS 19, macOS 16, and so forth.
Apple promising end-to-end encryption for RCS messages indirectly confirms that it will be adopting the RCS Universal Profile 3.0 specification, which also includes several iMessage-like enhancements that were originally introduced in version 2.7 of the specification. iOS 18 supports RCS Universal Profile 2.4.
Here are five new capabilities to expect for RCS conversations on iOS 19:
Apple has not indicated which iOS version will upgrade RCS, but iOS 19 or a follow-up update like iOS 19.1 or iOS 19.2 seems like a safe bet.
The European Commission this week announced a long list of changes that Apple is legally required to implement in future iOS 19 and iOS 20 updates.
The announcement clarifies interoperability requirements that Apple is required to adhere to in the EU, under the Digital Markets Act, which has been fully enforced since March 2024. The changes will further open up the iPhone and its technologies to competing companies and devices, and Apple is not happy about it.
We will be publishing an in-depth overview of all of the requirements, but in the meantime we have highlighted some key items below.
According to French website iPhoneSoft.fr, iOS 19 will be compatible with any iPhone that is capable of running iOS 18, which would mean the following models:
Of course, some iOS 19 features will be unavailable on older iPhone models.
The first iOS 19 beta should be available immediately following the WWDC 2025 keynote in June, and the update should be released to the general public in September.
Read our iOS 19 roundup for more details about the upcoming software update.
This article, "iOS 19 Coming in June With These New Features" first appeared on MacRumors.com
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Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app will have more translucent menus and buttons, along with a larger viewfinder. The alleged design looks similar to visionOS, the software platform for Apple's Vision Pro headset.
Earlier this month, Bloomberg's Mark Gurman said the visionOS-like design changes will extend to other interfaces on iOS 19, meaning that the new look with more transparency will likely extend to additional Apple apps, notifications, and more.
Gurman believes that iOS 19 will have the most significant design changes since iOS 7.
Similar design changes are also expected for iPadOS 19 and macOS 16.
Personalized Siri
Apple recently delayed the more personalized version of Siri that it previewed at WWDC last year. The company said it anticipates rolling out the Siri upgrades at some point "in the coming year," so the features could launch as part of iOS 19 later this year, but they are more likely to arrive next year in a later update, such as iOS 19.4.
Whenever they launch, the Siri upgrades will include understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, during its WWDC 2024 keynote, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.
Live Translate With AirPods
At least some AirPods models will be getting a new live translation feature with iOS 19 and an accompanying firmware update, according to Gurman.
Here is how that feature will work, according to his report this month:
The capability will work like this: If an English speaker is hearing someone talk in Spanish, the iPhone will translate the speech and relay it to the user's AirPods in English. The English speaker's words, meanwhile, will be translated into Spanish and played back by the iPhone.Google already offers a similar Live Translate feature.
He also said iOS 19 will have bolstered translation capabilities, which likely means improvements are coming to the Apple Translate app.
End-to-End Encryption for RCS
Earlier this month, Apple said that it plans to add support for end-to-end encrypted RCS messages to the Messages app in future iOS, iPadOS, macOS, and watchOS software updates. That likely means iOS 19, macOS 16, and so forth.
Apple promising end-to-end encryption for RCS messages indirectly confirms that it will be adopting the RCS Universal Profile 3.0 specification, which also includes several iMessage-like enhancements that were originally introduced in version 2.7 of the specification. iOS 18 supports RCS Universal Profile 2.4.
Here are five new capabilities to expect for RCS conversations on iOS 19:
- End-to-end encryption, which will prevent Apple and any other third party from being able to read messages and attachments while they are being sent between devices
- In-line replies
- Edit messages
- Unsend messages
- Full-fledged Tapback support for RCS messages, ensuring they always work
Apple has not indicated which iOS version will upgrade RCS, but iOS 19 or a follow-up update like iOS 19.1 or iOS 19.2 seems like a safe bet.
EU Changes
The European Commission this week announced a long list of changes that Apple is legally required to implement in future iOS 19 and iOS 20 updates.
The announcement clarifies interoperability requirements that Apple is required to adhere to in the EU, under the Digital Markets Act, which has been fully enforced since March 2024. The changes will further open up the iPhone and its technologies to competing companies and devices, and Apple is not happy about it.
We will be publishing an in-depth overview of all of the requirements, but in the meantime we have highlighted some key items below.
- Third-party smartwatches must be able to display and interact with iOS notifications by the end of 2025, which likely means iOS 19.2 or earlier.
- Apple must make its automatic audio switching feature available to third-party headphones by June 1, 2026, which likely means iOS 19.4 or earlier. This is the feature that allows most AirPods and select Beats to automatically switch connection between Apple devices, such as a Mac and an iPhone.
- Apple must make changes to iOS that allow for third parties to offer equivalent AirDrop alternatives by June 1, 2026.
- Apple must make changes to iOS that allow for third parties to offer equivalent AirPlay alternatives by iOS 20, or the end of 2026. iOS 20 is expected to be released to the general public in September 2026.
Compatible iPhones
According to French website iPhoneSoft.fr, iOS 19 will be compatible with any iPhone that is capable of running iOS 18, which would mean the following models:
- iPhone 16e
- iPhone 16
- iPhone 16 Plus
- iPhone 16 Pro
- iPhone 16 Pro Max
- iPhone 15
- iPhone 15 Plus
- iPhone 15 Pro
- iPhone 15 Pro Max
- iPhone 14
- iPhone 14 Plus
- iPhone 14 Pro
- iPhone 14 Pro Max
- iPhone 13
- iPhone 13 mini
- iPhone 13 Pro
- iPhone 13 Pro Max
- iPhone 12
- iPhone 12 mini
- iPhone 12 Pro
- iPhone 12 Pro Max
- iPhone 11
- iPhone 11 Pro
- iPhone 11 Pro Max
- iPhone XS
- iPhone XS Max
- iPhone XR
- iPhone SE (2nd generation or later)
Of course, some iOS 19 features will be unavailable on older iPhone models.
Timing
The first iOS 19 beta should be available immediately following the WWDC 2025 keynote in June, and the update should be released to the general public in September.
More
Read our iOS 19 roundup for more details about the upcoming software update.
Related Roundup: iOS 19
This article, "iOS 19 Coming in June With These New Features" first appeared on MacRumors.com
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03/20/2025 Apple Insider
Ubisoft's "Assassin's Creed Shadows" can now be downloaded from the macOS App Store, as the game debuted across all compatible platforms, including Mac, PC, and various consoles.
Assassin's Creed Shadows is now available on the Mac App Store.
Assassin's Creed Shadows takes the iconic franchise to 16th-century feudal Japan. Players can switch between two protagonists of completely different backgrounds and skills: Fujibayashi Naoe, a shinobi assassin, and a legendary samurai known as Yasuke.
The dual-character approach allows for diverse gameplay mechanics and storylines, as players have the option to switch between Naoe's stealth missions and Yasuke's combat-packed scenes, although both are part of the main storyline. The game is a sequel to Assassin's Creed Mirage, and revolves around the conflict between the Assassin Brotherhood and their enemies, the Templar Order.
Continue Reading on AppleInsider | Discuss on our Forums
Assassin's Creed Shadows is now available on the Mac App Store.
Assassin's Creed Shadows takes the iconic franchise to 16th-century feudal Japan. Players can switch between two protagonists of completely different backgrounds and skills: Fujibayashi Naoe, a shinobi assassin, and a legendary samurai known as Yasuke.
The dual-character approach allows for diverse gameplay mechanics and storylines, as players have the option to switch between Naoe's stealth missions and Yasuke's combat-packed scenes, although both are part of the main storyline. The game is a sequel to Assassin's Creed Mirage, and revolves around the conflict between the Assassin Brotherhood and their enemies, the Templar Order.
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 MacDailyNews
Apple TV+ is riding high with the success of its workplace thriller "Severance," wrapping up its second season this Thursday night…
The post ‘Severance’ gives Apple TV+ another breakout hit. Can it fuel subscriber growth? appeared first on MacDailyNews.
03/20/2025 MacDailyNews
Apple TV+ on Thursday unveiled the provocative trailer for upcoming new French-language drama “Carême,” starring César Award winner…
The post Apple TV+ debuts trailer for new French-language drama, ‘Carême’ appeared first on MacDailyNews.
03/20/2025 Mac Rumors
Assassin's Creed Shadows is available for download on the Mac as of today, and it is the first Assassin's Creed title that is launching for Mac at the same time that it is launching on PlayStation 5, Windows machines, and the Xbox.
Set in 16th century Japan, Assassin's Creed Shadows is part of the main Assassin's Creed gaming lineup, and it is the successor to Assassin's Creed Mirage. The game focuses on the dispute between the Assassin Brotherhood and the Templar Order, and players can take on the role of Fujibayashi Naoe, a shinobi assassin, and Yasuke, a samurai.
Each character offers different controls and gameplay styles, with separate progression paths, skills, weapon options, and stats. While Naoe uses stealth skills, Yasuke excels at combat. Both characters are part of the storyline and will be played at different times.
The game has a vast open world to explore, and players will experience a variety of landscapes with evolving weather and seasons. There are castle towns, bustling ports, pastoral landscapes, and peaceful shrines.
Playing Assassin's Creed Shadows on an Apple device requires a Mac with an Apple silicon chip, with real-time ray tracing available on M3 and M4 Macs.
Assassin's Creed Shadows is priced at $70 and it can be purchased from the Mac App Store.
Earlier this month, Resident Evil 3 and Palworld both became available on Apple devices, and Control Ultimate Edition is set to launch next week.
This article, "Assassin's Creed Shadows Launches for Mac" first appeared on MacRumors.com
Discuss this article in our forums
Set in 16th century Japan, Assassin's Creed Shadows is part of the main Assassin's Creed gaming lineup, and it is the successor to Assassin's Creed Mirage. The game focuses on the dispute between the Assassin Brotherhood and the Templar Order, and players can take on the role of Fujibayashi Naoe, a shinobi assassin, and Yasuke, a samurai.
Each character offers different controls and gameplay styles, with separate progression paths, skills, weapon options, and stats. While Naoe uses stealth skills, Yasuke excels at combat. Both characters are part of the storyline and will be played at different times.
The game has a vast open world to explore, and players will experience a variety of landscapes with evolving weather and seasons. There are castle towns, bustling ports, pastoral landscapes, and peaceful shrines.
Playing Assassin's Creed Shadows on an Apple device requires a Mac with an Apple silicon chip, with real-time ray tracing available on M3 and M4 Macs.
Assassin's Creed Shadows is priced at $70 and it can be purchased from the Mac App Store.
Earlier this month, Resident Evil 3 and Palworld both became available on Apple devices, and Control Ultimate Edition is set to launch next week.
Tag: Mac App Store
This article, "Assassin's Creed Shadows Launches for Mac" first appeared on MacRumors.com
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03/20/2025 MacDailyNews
Apple is finally executing a shakeup of its failed executive ranks, aiming to finally condense its Apple Intelligence vaporware after…
The post Apple removes Siri from John Giannandrea, hands it over to Mike Rockwell appeared first on MacDailyNews.
03/20/2025 Apple Insider
Mike Rockwell, the Apple Vision Pro chief, has replaced John Giannandrea as the executive in charge of Siri, in an executive shakeup to try and rescue Apple's flailing AI efforts.
John Giannandrea
The glacial rollout of Apple Intelligence and the lack of progress on Siri has not been a good look for Apple over the last year. Now, Apple is making a big change to get things back on track.
In an announcement to Apple employees due this week, AI lead John Giannandrea is being shifted out of his position, reports Bloomberg on Thursday. CEO Tim Cook has apparently lost confidence in Giannandrea's ability to execute on Siri's product development, so he is being replaced.
Continue Reading on AppleInsider | Discuss on our Forums
John Giannandrea
The glacial rollout of Apple Intelligence and the lack of progress on Siri has not been a good look for Apple over the last year. Now, Apple is making a big change to get things back on track.
In an announcement to Apple employees due this week, AI lead John Giannandrea is being shifted out of his position, reports Bloomberg on Thursday. CEO Tim Cook has apparently lost confidence in Giannandrea's ability to execute on Siri's product development, so he is being replaced.
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 Mac Rumors
Apple is reportedly shaking up its executive ranks, shortly after it delayed the personalized Siri features that it previewed at WWDC last year.
Bloomberg's Mark Gurman today said that Vision Pro chief Mike Rockwell will be taking over the Siri team at Apple, which until now was led by Apple's artificial intelligence chief John Giannandrea. Apple CEO Tim Cook has apparently "lost confidence" in Giannandrea's ability to "execute on product development," but he will remain at the company for now to oversee artificial intelligence research and development in general.
Vision Pro hardware engineer Paul Meade will be succeeding Rockwell as the head of Apple's spatial computing efforts, allowing Rockwell to focus entirely on Siri, according to the report. In his new role overseeing the Siri team, Rockwell will report to Apple's software engineering chief Craig Federighi, the report added.
Apple plans to inform employees about the executive shakeup this week, according to the report.
Apple has been facing a lot of criticism after delaying its more personalized version of Siri, with some people upset that the company chose to preview new features that were merely conceptual, rather than fully functional. It is a widely held belief that Apple is lagging behind competitors like OpenAI in the generative artificial intelligence space, and it looks like Apple is attempting to right the ship with this executive shakeup.
Apple appointing Rockwell as its new Siri head is an interesting choice, as the Vision Pro has been described as a "commercial flop" and has faced criticism of its own. Nevertheless, the Vision Pro is certainly a technological feat, so Rockwell has proven experience and could be instrumental in improving Siri's underlying technologies.
Apple said it anticipates rolling out the more personalized Siri "in the coming year."
Even the current version of Siri has attracted a lot of criticism, including from some of the most devoted Apple fans, as it sometimes struggles to answer even the most basic questions. Rockwell certainly has his work cut out for him in his new role.
This article, "Vision Pro Creator Taking Over Siri After Apple Intelligence Setbacks" first appeared on MacRumors.com
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Bloomberg's Mark Gurman today said that Vision Pro chief Mike Rockwell will be taking over the Siri team at Apple, which until now was led by Apple's artificial intelligence chief John Giannandrea. Apple CEO Tim Cook has apparently "lost confidence" in Giannandrea's ability to "execute on product development," but he will remain at the company for now to oversee artificial intelligence research and development in general.
Vision Pro hardware engineer Paul Meade will be succeeding Rockwell as the head of Apple's spatial computing efforts, allowing Rockwell to focus entirely on Siri, according to the report. In his new role overseeing the Siri team, Rockwell will report to Apple's software engineering chief Craig Federighi, the report added.
Apple plans to inform employees about the executive shakeup this week, according to the report.
Apple has been facing a lot of criticism after delaying its more personalized version of Siri, with some people upset that the company chose to preview new features that were merely conceptual, rather than fully functional. It is a widely held belief that Apple is lagging behind competitors like OpenAI in the generative artificial intelligence space, and it looks like Apple is attempting to right the ship with this executive shakeup.
Apple appointing Rockwell as its new Siri head is an interesting choice, as the Vision Pro has been described as a "commercial flop" and has faced criticism of its own. Nevertheless, the Vision Pro is certainly a technological feat, so Rockwell has proven experience and could be instrumental in improving Siri's underlying technologies.
Apple said it anticipates rolling out the more personalized Siri "in the coming year."
Even the current version of Siri has attracted a lot of criticism, including from some of the most devoted Apple fans, as it sometimes struggles to answer even the most basic questions. Rockwell certainly has his work cut out for him in his new role.
Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro
This article, "Vision Pro Creator Taking Over Siri After Apple Intelligence Setbacks" first appeared on MacRumors.com
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03/20/2025 Apple Insider
Four years after Apple bought land in Culver City, Los Angeles, ground has broken on two new production studios.
Rendering of how the Apple TV+ buildings will look when completed — image credit: Apple
It was in July 2021 when it was first reported that Apple TV+ was searching for a site for dedicated studio and office space. Then in October 2021, it bought a total of 550,000 square feet along National, Venice, and Washington Boulevards in Culver City.
It took until 2023 for Apple to gain planning permission, but now according to Urbanize, construction is finally beginning. The magazine reports that two cranes have appeared on the site at 888 Venice Boulevard.
Continue Reading on AppleInsider | Discuss on our Forums
Rendering of how the Apple TV+ buildings will look when completed — image credit: Apple
It was in July 2021 when it was first reported that Apple TV+ was searching for a site for dedicated studio and office space. Then in October 2021, it bought a total of 550,000 square feet along National, Venice, and Washington Boulevards in Culver City.
It took until 2023 for Apple to gain planning permission, but now according to Urbanize, construction is finally beginning. The magazine reports that two cranes have appeared on the site at 888 Venice Boulevard.
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 MacDailyNews
Apple TV+ is bleeding cash. Despite its subscriber base climbing to roughly 45 million last year, it racks up annual losses of $1 billion…
The post Apple TV+ is reportedly losing $1 billion annually appeared first on MacDailyNews.
03/20/2025 Mac Rumors
Earlier this week, the investment firm GF Securities shared multiple research notes regarding Apple's future chips. In one of these notes, it said the A20 chip for the iPhone 18 series would be manufactured with TSMC's third-generation 3nm process, N3P, and in another it said that the chip would use TSMC's newer 2nm process N2.
GF Securities is a large organization with many analysts, and it seems like some wires got crossed. In an email to MacRumors, the firm's lead Apple analyst Jeff Pu has since clarified that he believes the A20 chip will be manufactured with the N2 process, so the information about the chip using the N3P process should be disregarded.
Earlier reports had said the A20 chip would be 2nm, so rumors align again.
This is ultimately good news, as it means the A20 chip should have more substantial performance and power efficiency improvements over the A19 chip.
Of course, the iPhone 18 series is still a year and half away from launching, but at least the record has been set straight on this particular rumor.
This article, "Rumor Reversal: A20 Chip for iPhones Said to Use TSMC's 2nm Process" first appeared on MacRumors.com
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GF Securities is a large organization with many analysts, and it seems like some wires got crossed. In an email to MacRumors, the firm's lead Apple analyst Jeff Pu has since clarified that he believes the A20 chip will be manufactured with the N2 process, so the information about the chip using the N3P process should be disregarded.
Earlier reports had said the A20 chip would be 2nm, so rumors align again.
This is ultimately good news, as it means the A20 chip should have more substantial performance and power efficiency improvements over the A19 chip.
Of course, the iPhone 18 series is still a year and half away from launching, but at least the record has been set straight on this particular rumor.
This article, "Rumor Reversal: A20 Chip for iPhones Said to Use TSMC's 2nm Process" first appeared on MacRumors.com
Discuss this article in our forums
03/20/2025 Apple Insider
Save 72% on the Disney Plus and Hulu plan for four months, bringing the price down to $2.99 per month.
Save 72% with this Disney Plus and Hulu deal - Image credit: Disney, Hulu
The March promotion applies to the Disney Plus and Hulu Bundle Basic plan with ads that normally retails for $10.99 per month. The offer is valid for new and eligible returning Disney Plus, Hulu, and/or ESPN Plus subscribers who are 18 years of age or older.
Get Disney Plus & Hulu
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Save 72% with this Disney Plus and Hulu deal - Image credit: Disney, Hulu
The March promotion applies to the Disney Plus and Hulu Bundle Basic plan with ads that normally retails for $10.99 per month. The offer is valid for new and eligible returning Disney Plus, Hulu, and/or ESPN Plus subscribers who are 18 years of age or older.
Get Disney Plus & Hulu
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 Mac Rumors
Security firm LayerX Labs has identified a sophisticated phishing campaign that recently began targeting Mac users after new browser protections rendered its Windows attacks less effective.
The attackers had previously targeted Windows users with fake Microsoft security alerts, but then adapted their tactics in response to new anti-scareware features deployed in Chrome, Edge, and Firefox browsers earlier this year.
According to LayerX, the original campaign relied on compromised websites that would display fake security warnings claiming the user's computer had been "compromised" and "locked." The malicious code would then freeze the webpage, creating the illusion that the computer was locked and prompting victims to enter their Windows credentials.
What made the campaign particularly effective was its apparent credibility, since the phishing pages were hosted on Microsoft's Windows.net platform. The use of legitimate infrastructure also helped it bypass security tools that assess risk based on domain reputation.
After browser developers implemented new anti-scareware protections in early 2025, LayerX said it observed a 90% drop in Windows-targeted attacks. Within just two weeks, the attackers had shifted their focus to Mac users, who weren't covered by the new protection measures.
The Mac-targeted phishing pages use a similar visual design but have been tailored specifically for macOS and Safari users. However, the campaign is still using the Windows.net infrastructure. Victims typically arrive at these phishing pages through typos in URLs, which lead to compromised domain parking pages that rapidly redirect through multiple sites before landing on the malicious page.
"While phishing campaigns targeting Mac users have existed before, they have rarely reached this level of sophistication," notes LayerX in their report. The security firm expects to see "a resurgent wave of attacks" as the threat actors continue to adapt their techniques to overcome new security protections.
The takeaway for Mac users is that you should always verify website URLs when typing them into your browser, and consider using a security tool that can detect browser-level threats.
This article, "Phishing Attack Pivots to Mac After Windows Browser Defenses Improve" first appeared on MacRumors.com
Discuss this article in our forums
The attackers had previously targeted Windows users with fake Microsoft security alerts, but then adapted their tactics in response to new anti-scareware features deployed in Chrome, Edge, and Firefox browsers earlier this year.
According to LayerX, the original campaign relied on compromised websites that would display fake security warnings claiming the user's computer had been "compromised" and "locked." The malicious code would then freeze the webpage, creating the illusion that the computer was locked and prompting victims to enter their Windows credentials.
What made the campaign particularly effective was its apparent credibility, since the phishing pages were hosted on Microsoft's Windows.net platform. The use of legitimate infrastructure also helped it bypass security tools that assess risk based on domain reputation.
After browser developers implemented new anti-scareware protections in early 2025, LayerX said it observed a 90% drop in Windows-targeted attacks. Within just two weeks, the attackers had shifted their focus to Mac users, who weren't covered by the new protection measures.
Phishing attack displaying fake security warning
The Mac-targeted phishing pages use a similar visual design but have been tailored specifically for macOS and Safari users. However, the campaign is still using the Windows.net infrastructure. Victims typically arrive at these phishing pages through typos in URLs, which lead to compromised domain parking pages that rapidly redirect through multiple sites before landing on the malicious page.
"While phishing campaigns targeting Mac users have existed before, they have rarely reached this level of sophistication," notes LayerX in their report. The security firm expects to see "a resurgent wave of attacks" as the threat actors continue to adapt their techniques to overcome new security protections.
The takeaway for Mac users is that you should always verify website URLs when typing them into your browser, and consider using a security tool that can detect browser-level threats.
This article, "Phishing Attack Pivots to Mac After Windows Browser Defenses Improve" first appeared on MacRumors.com
Discuss this article in our forums
03/20/2025 Apple Insider
Apple's 2025 iPad 11 is Apple's new budget tablet. The biggest problem for it is that the 2022 iPad Air is almost always a better product for about the same money. Here's how the two compare.
iPad 11 [left], iPad Air M1 [right]
In our review of the 2025 iPad 11, we concluded that most users in the market for a new iPad are better served with the M1 iPad Air, versus the 2025 iPad 11. It turns out when you publish a review of a new product, and say that a product from a few years ago is a better deal overall, there's a demand for more detailed information than a passing remark or two.
And, in that review, Managing Editor Mike Wuerthele noted that the 2025 iPad brings the value end of Apple's tablet spectrum in line with the rest, as far as design goes.
Continue Reading on AppleInsider | Discuss on our Forums
iPad 11 [left], iPad Air M1 [right]
In our review of the 2025 iPad 11, we concluded that most users in the market for a new iPad are better served with the M1 iPad Air, versus the 2025 iPad 11. It turns out when you publish a review of a new product, and say that a product from a few years ago is a better deal overall, there's a demand for more detailed information than a passing remark or two.
And, in that review, Managing Editor Mike Wuerthele noted that the 2025 iPad brings the value end of Apple's tablet spectrum in line with the rest, as far as design goes.
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 Mac Rumors
Earlier in the year, Woot introduced a massive sale on the Braided Solo Loop and Solo Loop bands for Apple Watch, and this sale has reemerged a few times in the past few months. It's back today, alongside new discounts on the Apple Polishing Cloth, Siri Remote, and a few USB-C charging accessories.
Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
You can get the Solo Loop for just $19.99 ($29 off) and the Braided Solo Loop for $29.99 ($69 off). All bands in this sale are in brand new condition and come with a one year Apple limited warranty.
Shoppers should note that this sale is focused on colors of the Braided Solo Loop and Solo Loop that Apple has stopped selling, and it doesn't include any of the new band colors. That being said, all of the bands in this sale are in new condition.
The entire sale is focused on Solo Loop and Braided Solo Loop Apple Watch bands, so you'll need to know the size that works best for you before you buy. Apple has a measurement tool on its website that you can use to determine your exact size.
In addition to Apple Watch bands, Woot's sale includes a few first-party Apple charging accessories and other products. Notable products on sale include the Polishing Cloth for $6.99, down from $19.00, and the third generation Siri Remote for $44.99, down from $59.00. You can also find a few USB-C power adapters on sale, and we've listed all of these devices below.
Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
This article, "Woot's Big Apple Watch Band Sale Returns With Solo/Braided Loops at Up to 70% Off" first appeared on MacRumors.com
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Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
You can get the Solo Loop for just $19.99 ($29 off) and the Braided Solo Loop for $29.99 ($69 off). All bands in this sale are in brand new condition and come with a one year Apple limited warranty.
Shoppers should note that this sale is focused on colors of the Braided Solo Loop and Solo Loop that Apple has stopped selling, and it doesn't include any of the new band colors. That being said, all of the bands in this sale are in new condition.
The entire sale is focused on Solo Loop and Braided Solo Loop Apple Watch bands, so you'll need to know the size that works best for you before you buy. Apple has a measurement tool on its website that you can use to determine your exact size.
Solo Loop
- Black/White Hues - $19.99, down from $49.00
- Blue Hues - $19.99, down from $49.00
- Green Hues - $19.99, down from $49.00
- Purple Hues - $19.99, down from $49.00
- Red/Orange/Yellow Hues - $19.99, down from $49.00
Braided Solo Loop
- Black/White Hues - $29.99, down from $99.00
- Blue Hues - $29.99, down from $99.00
- Green Hues - $29.99, down from $99.00
- Purple Hues - $29.99, down from $99.00
- Red/Orange/Yellow Hues - $29.99, down from $99.00
- Pride - $29.99, down from $99.00
In addition to Apple Watch bands, Woot's sale includes a few first-party Apple charging accessories and other products. Notable products on sale include the Polishing Cloth for $6.99, down from $19.00, and the third generation Siri Remote for $44.99, down from $59.00. You can also find a few USB-C power adapters on sale, and we've listed all of these devices below.
Other Accessories
- Apple Polishing Cloth - $6.99, down from $19.00
- USB-C Woven Charging Cable (1 Pack) - $11.99, down from $19.00
- 30W USB-C Power Adapter - $24.99, down from $49.00
- Siri Remote (Gen 3) - $44.99, down from $59.00
- 140W USB-C Power Adapter (cable not included) - $49.99, down from $99.00
Deals Newsletter
Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Related Roundup: Apple Deals
This article, "Woot's Big Apple Watch Band Sale Returns With Solo/Braided Loops at Up to 70% Off" first appeared on MacRumors.com
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03/20/2025 Apple Insider
Apple is reportedly cutting its Apple TV+ budget as this is its only service that is losing money, but the report conveniently leaves out that the service has always been a loss-leader with benefits that can't have a dollar-value.
Apple TV+ being promoted in an Apple Store in 2019
The specific claim of the new report is that Apple loses $1 billion per year on Apple TV+. Of course it does.
It should be more, really, since the budget for Apple TV+ films alone, not even including serialized shows like "Severance," was originally set at $1 billion annually.
Continue Reading on AppleInsider | Discuss on our Forums
Apple TV+ being promoted in an Apple Store in 2019
The specific claim of the new report is that Apple loses $1 billion per year on Apple TV+. Of course it does.
It should be more, really, since the budget for Apple TV+ films alone, not even including serialized shows like "Severance," was originally set at $1 billion annually.
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 MacDailyNews
"What month is it?" Siri: "Sorry, I don't understand." You do, however, get a cool glow around the edges of your iPhone display though…
The post Apple’s Siri can’t answer ‘What month is it?’ appeared first on MacDailyNews.
03/20/2025 Mac Rumors
Apple TV+ is hemorrhaging money amid a broader stall in Apple's services, according to a new report from The Information's Wayne Ma.
The paywalled report reveals that Apple TV+ is the only Apple subscription service that is not profitable. While its subscriptions grew to around 45 million last year, it is still losing more than $1 billion annually. The company has spent more than $5 billion a year on content since the service launched in 2019, but this was reduced by $500 million in 2024 in response to a push for cutbacks from Apple CEO Tim Cook and other executives.
Cook apparently raised questions last year about several movie deals with Apple TV+ executives, including for the spy action-comedy film "Argylle." The movie stars Henry Cavill and Dua Lipa, and cost $200 million to produce. Cook reportedly complained that the movie had not found a significant audience or generated more subscribers for Apple TV+.
The report explains that "the audience for Apple TV+ remains relatively small," constituting less than 1% of total U.S. streaming service viewing. Netflix and Amazon represented 8.2% and 3.5% of total viewing in February.
Apple's initial business plan for Apple TV+ predicted losses of between $15 billion and $20 billion over its first decade. While major losses are normal in the streaming industry, it represents a major departure for Apple which normally exercises fiscal discipline.
Executives such as Eddy Cue initially shielded Apple TV+ executives from budget scrutiny and rejected a proposal to increase oversight of programming costs. Apple did not have internal data on whether Apple TV+ would tempt customers to buy Apple devices.
Despite successes such as "CODA" winning an Oscar for best picture, Cook began closely scrutinizing Apple TV+'s financial performance from 2022 and advocated more oversight. The use of private jet travel for stars at the cost of hundreds of thousands of dollars per flight came under particular scrutiny, and led Apple to ask executives to negotiate better deals with flight-chartering companies.
Apple's overall corporate profits are so significant that it can easily absorb the losses from its streaming service, but it continues to forgo widespread appeal.
Services is Apple's fastest and most profitable category, with gross margins exceeding 75%, compared to just under 40% for hardware. In its most recent fiscal year, services revenue rose 13% to more than $96 billion. However, other than iCloud+, Apple's other services are said to be in poor health.
Apple Music's growth has reportedly virtually stopped and it remains "only marginally profitable." Since it pays artists and labels more than 70% of its revenues, it has a single-digit–percentage gross margin. Cue apparently told some colleagues privately that he doesn't believe the service will ever reach 100 million paying subscribers. Moreover, overall iTunes Store sales are now actively shrinking.
Apple News+, Fitness+ and Apple Arcade are said to be struggling with low usage and profits. Apple Arcade only had two million users during its first year of operation, with roughly 25% of them on free trials.
Similarly, Apple News+ purportedly suffers with low engagement and the number of monthly active users is in the low single-digit millions. Apple Books and Apple News+ was subject to layoffs in 2024 due to weak performance.
Longtime Apple services executive Peter Stern, who oversaw platforms including Apple TV+, abruptly departed the company in early 2023, claiming he was unable to run the streaming service in the way he needed to amid pressure to increase subscriber numbers. Apple subsequently reshuffled his former group, separating Apple TV+, Apple Music, and international content from News+, Fitness+, Apple Books, and iCloud+.
The report adds that most users do not sign up directly for Apple's services, instead opting for an Apple One bundle, which inflates the perceived interest in each service. Many who sign up to Apple One are motivated to subscribe so primarily because of iCloud+ rather than other services. Without Apple One, Apple Arcade and Apple Fitness+ would not be profitable.
This article, "Report: TV+ Losing $1 Billion Annually as Apple Services Falter" first appeared on MacRumors.com
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The paywalled report reveals that Apple TV+ is the only Apple subscription service that is not profitable. While its subscriptions grew to around 45 million last year, it is still losing more than $1 billion annually. The company has spent more than $5 billion a year on content since the service launched in 2019, but this was reduced by $500 million in 2024 in response to a push for cutbacks from Apple CEO Tim Cook and other executives.
Cook apparently raised questions last year about several movie deals with Apple TV+ executives, including for the spy action-comedy film "Argylle." The movie stars Henry Cavill and Dua Lipa, and cost $200 million to produce. Cook reportedly complained that the movie had not found a significant audience or generated more subscribers for Apple TV+.
The report explains that "the audience for Apple TV+ remains relatively small," constituting less than 1% of total U.S. streaming service viewing. Netflix and Amazon represented 8.2% and 3.5% of total viewing in February.
Apple's initial business plan for Apple TV+ predicted losses of between $15 billion and $20 billion over its first decade. While major losses are normal in the streaming industry, it represents a major departure for Apple which normally exercises fiscal discipline.
Executives such as Eddy Cue initially shielded Apple TV+ executives from budget scrutiny and rejected a proposal to increase oversight of programming costs. Apple did not have internal data on whether Apple TV+ would tempt customers to buy Apple devices.
Despite successes such as "CODA" winning an Oscar for best picture, Cook began closely scrutinizing Apple TV+'s financial performance from 2022 and advocated more oversight. The use of private jet travel for stars at the cost of hundreds of thousands of dollars per flight came under particular scrutiny, and led Apple to ask executives to negotiate better deals with flight-chartering companies.
Apple's overall corporate profits are so significant that it can easily absorb the losses from its streaming service, but it continues to forgo widespread appeal.
Apple Music, Arcade, News+, and Fitness+
Services is Apple's fastest and most profitable category, with gross margins exceeding 75%, compared to just under 40% for hardware. In its most recent fiscal year, services revenue rose 13% to more than $96 billion. However, other than iCloud+, Apple's other services are said to be in poor health.
Apple Music's growth has reportedly virtually stopped and it remains "only marginally profitable." Since it pays artists and labels more than 70% of its revenues, it has a single-digit–percentage gross margin. Cue apparently told some colleagues privately that he doesn't believe the service will ever reach 100 million paying subscribers. Moreover, overall iTunes Store sales are now actively shrinking.
Apple News+, Fitness+ and Apple Arcade are said to be struggling with low usage and profits. Apple Arcade only had two million users during its first year of operation, with roughly 25% of them on free trials.
Similarly, Apple News+ purportedly suffers with low engagement and the number of monthly active users is in the low single-digit millions. Apple Books and Apple News+ was subject to layoffs in 2024 due to weak performance.
Longtime Apple services executive Peter Stern, who oversaw platforms including Apple TV+, abruptly departed the company in early 2023, claiming he was unable to run the streaming service in the way he needed to amid pressure to increase subscriber numbers. Apple subsequently reshuffled his former group, separating Apple TV+, Apple Music, and international content from News+, Fitness+, Apple Books, and iCloud+.
Apple One
The report adds that most users do not sign up directly for Apple's services, instead opting for an Apple One bundle, which inflates the perceived interest in each service. Many who sign up to Apple One are motivated to subscribe so primarily because of iCloud+ rather than other services. Without Apple One, Apple Arcade and Apple Fitness+ would not be profitable.
This article, "Report: TV+ Losing $1 Billion Annually as Apple Services Falter" first appeared on MacRumors.com
Discuss this article in our forums
03/20/2025 Apple Insider
New dummies practically demonstrate how the iPhone 17 Pro and Pro Max will have a different rear casing, with a mix of metal and glass.
Renders of what the iPhone 17 Pro and Pro Max could look like: Render source - AppleInsider
Multiple dummies representing designs in the iPhone 17 family of smartphones have surfaced in recent weeks, giving an idea of what to expect from the new models. However, while the bulk of the attention has been on the new camera bump designs, a new set offers an idea about the rest of the rear's design.
New dummies shared by Sonny Dickson on Thursday via X shows a collection of eight dummies for the iPhone 17 collection. The set prominently shows off the variety of camera bumps that have appeared in previous image leaks and models.
Rumor Score: 🤔 Possible
Continue Reading on AppleInsider | Discuss on our Forums
Renders of what the iPhone 17 Pro and Pro Max could look like: Render source - AppleInsider
Multiple dummies representing designs in the iPhone 17 family of smartphones have surfaced in recent weeks, giving an idea of what to expect from the new models. However, while the bulk of the attention has been on the new camera bump designs, a new set offers an idea about the rest of the rear's design.
New dummies shared by Sonny Dickson on Thursday via X shows a collection of eight dummies for the iPhone 17 collection. The set prominently shows off the variety of camera bumps that have appeared in previous image leaks and models.
Rumor Score: 🤔 Possible
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 Mac Rumors
Is Apple experiencing a "Vista-like drift into systemically poor execution?"
That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in 2007 due to software bugs, performance issues, frequent warning dialogs, polarizing design changes, and several other problems.
Evans said Apple stumbled with the Vision Pro headset, which he believes was not ready to launch. Then, it previewed personalized Siri features at WWDC last year that were merely conceptual, and are now delayed.
"This is a concern," said Evans.
His thoughts on the Vision Pro:
Evans' full blog post, highlighted by Techmeme today, is worth a read.
This article, "Apple Might Be Having Its Windows Vista Moment, Says Analyst" first appeared on MacRumors.com
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That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in 2007 due to software bugs, performance issues, frequent warning dialogs, polarizing design changes, and several other problems.
Evans said Apple stumbled with the Vision Pro headset, which he believes was not ready to launch. Then, it previewed personalized Siri features at WWDC last year that were merely conceptual, and are now delayed.
"This is a concern," said Evans.
His thoughts on the Vision Pro:
The Vision Pro is a concept, or a demo, and Apple doesn't ship demos. Why did it ship the Vision Pro? What did it achieve? It didn't sell in meaningful volume, because it couldn't, and it didn't lead to much developer activity ether, because no-one bought it. A lot of people even at Apple are puzzled.He said the personalized Siri delay is a "mirror image" of the Vision Pro situation:
Apple showed a demo, and it only does demos when things are nearly done, and it said it would ship 'later this year' and it never misses deadlines like that. So we should be using it, today.All of this led to his "Vista-like" comment:
And now we find that we didn't really see a demo, only a mock-up of a great concept, and that this product won't ship until maybe late 2025, and possibly (going by the rumour-mill) 2026, or even 2027.
The failure of Siri 2 is by far the most dramatic instance of a growing trend for Apple to launch stuff late. The software release cycle used to be a metronome: announcement at WWDC in the summer, OS release in September with everything you'd seen. There were plenty of delays and failed projects under the hood […] but public promise were always kept. Now that seems to be slipping. Is this a symptom of a Vista-like drift into systemically poor execution?Nevertheless, Evans acknowledged that critics have been claiming that Apple is no longer innovative since at least the 1980s, and that the company has historically continued to deliver more innovative and category-defining products over the years. Still, he said he is left wondering if that Apple still exists today.
Evans' full blog post, highlighted by Techmeme today, is worth a read.
This article, "Apple Might Be Having Its Windows Vista Moment, Says Analyst" first appeared on MacRumors.com
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03/20/2025 MacDailyNews
The iPhone 17 Pro dummy units display a distinct partial glass outlined section on the back, starting just beneath the camera module…
The post Newly leaked iPhone 17 Pro dummy units show Apple’s new partial glass design appeared first on MacDailyNews.
03/20/2025 Apple Insider
Imagine being able to flip open the display on your Apple Watch, use it like an iPhone, and make video calls on it. That's what Apple's has been researching.
Detail from the patent application showing a hinged Apple Watch screen — image Credit: Apple
Back in the very earliest days of the Apple Watch, there was a manufacturing fault that meant the whole front display would come loose around three sides. It would then flap open along that last side, like a hinge.
Picture that happening again, but this time deliberately — and with at least one extra screen underneath the display. That's what is shown in a recently revealed Apple patent application called just "Wearable Electronic Device."
Continue Reading on AppleInsider | Discuss on our Forums
Detail from the patent application showing a hinged Apple Watch screen — image Credit: Apple
Back in the very earliest days of the Apple Watch, there was a manufacturing fault that meant the whole front display would come loose around three sides. It would then flap open along that last side, like a hinge.
Picture that happening again, but this time deliberately — and with at least one extra screen underneath the display. That's what is shown in a recently revealed Apple patent application called just "Wearable Electronic Device."
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 Apple Insider
A new phishing attack going after Mac users has been discovered, one that changed tactic only after the previously targeted Windows users received an Edge browser update.
A phishing attack website targeting Mac users - Image Credit: LayerX Labs
Phishing attacks are quite common threats for people to deal with, as online criminals set up websites and send out messages tricking people into sharing credentials or sensitive information. While the technique of using emails or bogus websites can take aim at practically anyone, sometimes the target audience can change for unexpected reasons.
One new attack discovered by security outfit LayerX Labs has been found to target Mac users specifically. However, while the attack's latest targets use macOS, the phishing campaign actually had a different audience at the start.
Continue Reading on AppleInsider | Discuss on our Forums
A phishing attack website targeting Mac users - Image Credit: LayerX Labs
Phishing attacks are quite common threats for people to deal with, as online criminals set up websites and send out messages tricking people into sharing credentials or sensitive information. While the technique of using emails or bogus websites can take aim at practically anyone, sometimes the target audience can change for unexpected reasons.
One new attack discovered by security outfit LayerX Labs has been found to target Mac users specifically. However, while the attack's latest targets use macOS, the phishing campaign actually had a different audience at the start.
Continue Reading on AppleInsider | Discuss on our Forums
03/20/2025 Mac Rumors
Seasoned leaker Sonny Dickson has shared more dummy models of Apple's upcoming iPhone 17 series, with the latest lot revealing a noticeable shift in Apple's iPhone Pro model design that goes beyond the much-talked-about new rear camera bar.
Dickson points out that the iPhone 17 Pro dummy models feature an outlined area on the back, beginning just below the camera module and extending to the bottom of the chassis. Dickson says this is "where the glass will change."
According to Chinese leaker Fixed Focus Digital, the iPhone 17 Pro models will use a combination of materials — specifically, a glass section for the logo area integrated into an overall metal chassis. This explains the red areas on the iPhone 17 Pro models we saw in a previous CAD image.
According to The Information, Apple has chosen a half glass, half aluminum build for its high-end devices to increase durability. The glass would allow wireless charging to continue to be available, but a partial aluminum frame would be less prone to breakage.
Apple's current iPhone 16 Pro models feature a titanium chassis – a change Apple touted as a key upgrade when it debuted with the iPhone 15 Pro. With the introduction of the iPhone 17 lineup, Apple is reportedly planning to bring the entire selection of devices back to aluminum.
Consistent with rumors and previous CAD images, the dummies depict Apple's embrace of an elongated horizontal camera module along the top of the back of the iPhone 17 Pro models and the iPhone 17 Air, but not on the regular model. The dummies also appear to have a smoother transition between the edges of the camera bump and the back cover, reportedly owing to Apple's use of a new glass-and-metal splicing material process.
Today's dummies also indicate that all iPhone 17 models – including the all-new ultra-thin iPhone 17 Air – will feature MagSafe. The new design will constitute one of the most significant visual changes to Apple's high-end iPhone models in recent years. The new lineup is expected to arrive in September.
This article, "Latest iPhone 17 Pro Dummies Highlight Apple's New Part-Glass Design" first appeared on MacRumors.com
Discuss this article in our forums
Dickson points out that the iPhone 17 Pro dummy models feature an outlined area on the back, beginning just below the camera module and extending to the bottom of the chassis. Dickson says this is "where the glass will change."
According to Chinese leaker Fixed Focus Digital, the iPhone 17 Pro models will use a combination of materials — specifically, a glass section for the logo area integrated into an overall metal chassis. This explains the red areas on the iPhone 17 Pro models we saw in a previous CAD image.
According to The Information, Apple has chosen a half glass, half aluminum build for its high-end devices to increase durability. The glass would allow wireless charging to continue to be available, but a partial aluminum frame would be less prone to breakage.
Apple's current iPhone 16 Pro models feature a titanium chassis – a change Apple touted as a key upgrade when it debuted with the iPhone 15 Pro. With the introduction of the iPhone 17 lineup, Apple is reportedly planning to bring the entire selection of devices back to aluminum.
Consistent with rumors and previous CAD images, the dummies depict Apple's embrace of an elongated horizontal camera module along the top of the back of the iPhone 17 Pro models and the iPhone 17 Air, but not on the regular model. The dummies also appear to have a smoother transition between the edges of the camera bump and the back cover, reportedly owing to Apple's use of a new glass-and-metal splicing material process.
Today's dummies also indicate that all iPhone 17 models – including the all-new ultra-thin iPhone 17 Air – will feature MagSafe. The new design will constitute one of the most significant visual changes to Apple's high-end iPhone models in recent years. The new lineup is expected to arrive in September.
Related Roundup: iPhone 17 Pro
Tag: Sonny Dickson
This article, "Latest iPhone 17 Pro Dummies Highlight Apple's New Part-Glass Design" first appeared on MacRumors.com
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03/19/2025 Apple Insider
UTM is an emulator for virtualizing other operating systems. Here's how to use it to run Apple's Mac OS 9 on a Mac running on Apple Silicon.
Use UTM to run Apple's Mac OS 9 on your Apple Silicon Mac.
UTM is an OS emulator that lets you virtualize and run a variety of operating systems on other computing platforms, including on the Mac. Based on QEMU, UTM features an extremely minimalist design and is very easy to set up and use.
UTM runs natively on both Apple Silicon and late-model Intel Macs.
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Use UTM to run Apple's Mac OS 9 on your Apple Silicon Mac.
UTM is an OS emulator that lets you virtualize and run a variety of operating systems on other computing platforms, including on the Mac. Based on QEMU, UTM features an extremely minimalist design and is very easy to set up and use.
UTM runs natively on both Apple Silicon and late-model Intel Macs.
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03/19/2025 Apple Insider
It's much easier to share Apple Vision Pro with someone, especially if they're going to put it on more than once in a short period. Here's how guest mode works today.
Apple Vision Pro has a guest mode that works great in visionOS 2
Guest mode still isn't perfect, but it's much better than it was at release thanks to a few quality-of-life improvements. Namely, settings can be saved for a session to prevent repetitive setups when passing the headset back and forth.
Apple announced Apple Vision Pro during WWDC 2023 and shipped it in February 2024. The shipping visionOS 1.0 was smooth for a first release, but needed a lot of quality-of-life work.
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Apple Vision Pro has a guest mode that works great in visionOS 2
Guest mode still isn't perfect, but it's much better than it was at release thanks to a few quality-of-life improvements. Namely, settings can be saved for a session to prevent repetitive setups when passing the headset back and forth.
Apple announced Apple Vision Pro during WWDC 2023 and shipped it in February 2024. The shipping visionOS 1.0 was smooth for a first release, but needed a lot of quality-of-life work.
Continue Reading on AppleInsider | Discuss on our Forums
03/19/2025 Apple Insider
The Hollyland Lark M2 was already a small, high-quality wireless microphone you could get for the iPhone, but now its M2S successor is even more tiny.
Hollyland Lark M2S receiver and two wireless microphones
This is why I review products instead of trying to make them — the new Hollyland Lark M2S takes something I was delighted with and makes it so much better. I bought the now-old Hollyland Lark M2 and have been using it extensively for a year, but now I won't touch it because the new edition solves issues I hadn't even realized were there.
Both models are still available. Both are wireless microphones with optional accessories for pairing them to an iPhone or a camera.
Continue Reading on AppleInsider | Discuss on our Forums
Hollyland Lark M2S receiver and two wireless microphones
This is why I review products instead of trying to make them — the new Hollyland Lark M2S takes something I was delighted with and makes it so much better. I bought the now-old Hollyland Lark M2 and have been using it extensively for a year, but now I won't touch it because the new edition solves issues I hadn't even realized were there.
Both models are still available. Both are wireless microphones with optional accessories for pairing them to an iPhone or a camera.
Continue Reading on AppleInsider | Discuss on our Forums
03/19/2025 Apple Insider
A Federal Civil Court judge ruled that Apple will not be required to enable sideloading in Brazil, meaning that the iPhone maker can continue to distribute apps exclusively via the App Store.
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Apple won't be forced into enabling sideloading in Brazil, per a new court ruling.
The decision comes a week after Apple was previously ordered to allow third-party app marketplaces in Brazil. The company was initially supposed to bring this functionality to end-users within 90 days of the ruling, or else it would face daily fines of more than $40,000.
Apple fought the original ruling of the Brazilian federal court, saying that the proposed changes would outright harm the privacy and security of iPhone and iPad users. Now, a different judge has allowed the company to continue with its existing app distribution system, which effectively forces app developers to go through the iOS App Store, until a final determination is made.
Continue Reading on AppleInsider | Discuss on our Forums
Apple won't be forced into enabling sideloading in Brazil, per a new court ruling.
The decision comes a week after Apple was previously ordered to allow third-party app marketplaces in Brazil. The company was initially supposed to bring this functionality to end-users within 90 days of the ruling, or else it would face daily fines of more than $40,000.
Apple fought the original ruling of the Brazilian federal court, saying that the proposed changes would outright harm the privacy and security of iPhone and iPad users. Now, a different judge has allowed the company to continue with its existing app distribution system, which effectively forces app developers to go through the iOS App Store, until a final determination is made.
Continue Reading on AppleInsider | Discuss on our Forums
03/19/2025 MacDailyNews
In “The Studio,” Seth Rogen stars as Matt Remick, the newly appointed head of embattled Continental Studios. As movies struggle to stay…
The post Apple TV+ series ‘The Studio’ is the ‘best TV show in years’ appeared first on MacDailyNews.
03/19/2025 MacDailyNews
Apple’s new iPhone 16e debuted in late February with much fanfare because it’s the first device to include the Apple-designed C1 modem…
The post iPhone 16e’s Apple C1 modem vs. iPhone 16’s Qualcomm modem appeared first on MacDailyNews.
03/19/2025 MacDailyNews
Apple supplier Corning has provided strong first-quarter guidance and given long-term financial targets a boost as it makes progress…
The post Apple supplier Corning expects Q1 sales to exceed previous target appeared first on MacDailyNews.
03/19/2025 MacDailyNews
MacBooks have solidified their dominance within Apple’s computer lineup, accounting for an impressive 86% of total Mac sales in America…
The post MacBooks account for 86% of total Mac sales; Mac desktops just 14% appeared first on MacDailyNews.
03/19/2025 MacDailyNews
On Wednesday, EU antitrust authorities directed Apple to grant rivals access to its ecosystem, providing specific instructions on how to…
The post Apple blasts EU antitrust regulators upon being ordered to open up to rivals appeared first on MacDailyNews.
03/19/2025 MacDailyNews
The rumored "iPhone 17 Air" is anticipated to be Apple's thinnest iPhone yet and the company has explored making it a port-free iPhone…
The post EU will allow Apple to make a port-free iPhone appeared first on MacDailyNews.
03/19/2025 MacDailyNews
Investor uncertainty has sparked volatile stock market trading. Market watchers note that the Trump administration's fluctuating policy…
The post Investor uncertainty over tariffs create volatile stock market appeared first on MacDailyNews.
03/19/2025 MacDailyNews
PC shipments U.S. grew 6% year on year to 17.7 million units in Q4 2024, , with Apple's U.S. Mac sales up posting 25.9% YoY growth in Q424…
The post Apple’s U.S. Mac sales up strongly with 25.9% YoY growth in Q424 appeared first on MacDailyNews.
03/18/2025 MacDailyNews
The last episode of "Severance" season 2 is nearly here, and to mark the occasion — whether with excitement or dread — Apple has dropped…
The post Apple drops new teaser for ‘Severance’ season 2 finale appeared first on MacDailyNews.
03/18/2025 MacDailyNews
Apple has rolled out a firmware update for the 25W MagSafe Charger, which works with iPhone 12 and newer models, as well as the…
The post Apple releases new firmware for 25W MagSafe Charger appeared first on MacDailyNews.
03/18/2025 MacDailyNews
Apple (AAPL) stock drop has erased over $700 billion from the company’s market capitalization as investors assess the company’s ability to…
The post Apple market cap plummets nearly $700 billion since December 26th appeared first on MacDailyNews.
03/18/2025 MacDailyNews
Apple has once more enlisted a Hollywood heavyweight to promote its products — this time tapping Pedro Pascal, who plays a heartbroken…
The post Pedro Pascal stars in new Apple AirPods short film directed by Spike Jonze appeared first on MacDailyNews.
03/18/2025 MacDailyNews
On Tuesday, Evercore ISI released its fifth annual "Apple Primer," providing an in-depth analysis of Apple and raising its price target…
The post Evercore ups ‘tech staple’ Apple’s target price to $275 from $260 appeared first on MacDailyNews.